Author: Laurie McCabe

Back to the Future: Current HR Strategies to Future-proof Small Businesses

Back to the Future: Current HR Strategies to Future-proof Small Businesses

How can SMBs future-proof their HR strategy? In this Mineral webinar, I spoke with Mineral’s Kelley Butler, Marketing Manager, and Kerry Lear, JD and Senior Director of Content Services to discuss the implications of Mineral’s 2023 State of HR Report. The report, produced jointly by Mineral and SMB Group, surveyed more than 700 decision-makers at […]
AI For SMBs: Interest, Exploration and Considerations

AI For SMBs: Interest, Exploration and Considerations

By SMB Group’s Kelly Teal, Contributing Analyst, and Laurie McCabe, Co-founder If you’ve watched “Mrs. Davis” or joked that the world feels a little Skynet-esque, you aren’t alone in wondering about the real-life implications and repercussions of artificial intelligence. The sudden surge of AI tools in 2023 has generated (pun intended) a lot of buzz […]
HubSpot’s AI Vision: Transforming Customer Connections

HubSpot’s AI Vision: Transforming Customer Connections

HubSpot’s Inbound 2023 conference was held last week in Boston. Like seemingly every other tech event this year, the theme of Inbound was AI — specifically, how businesses can use AI to better connect to and engage with their customers. In this blog, I delve into HubSpot’s AI strategy and offerings, as discussed in the […]
New SMB Group eBook Examines SMB Trust, Readiness and Safeguards  

New SMB Group eBook Examines SMB Trust, Readiness and Safeguards  

Artificial intelligence (AI) has been a hot topic, grabbing headlines and sparking discussions. Our recent survey, “The Impact of AI on SMBs,” conducted by SMB Group in June 2023, takes a closer look at how SMBs are engaging with AI. In our new eBook, Impact of AI on SMBs Part Two: SMB Trust, Readiness and […]
Unlocking Small Business Success with CRM: Zoho’s 2023 State of Customer Operations for U.S. Small Businesses Report

Unlocking Small Business Success with CRM: Zoho’s 2023 State of Customer Operations for U.S. Small Businesses Report

For small businesses, success often hinges on the ability to juggle numerous tasks and wear multiple hats. From managing day-to-day operations to nurturing customer relationships, every aspect of a small business counts. How the business manages these operations and the solutions they choose to use to help with the process, also contribute towards this success. […]
Unveiling the Future: New eBook Explores the Impact of AI on Small and Medium Businesses

Unveiling the Future: New eBook Explores the Impact of AI on Small and Medium Businesses

In a world where artificial intelligence is taking center stage, transforming industries and redefining possibilities. The buzz surrounding AI is unmistakable, capturing headlines and imagination alike. But beyond the hype, how exactly is AI shaping the trajectory of businesses, especially those at the heart of our economy – small and medium businesses (SMBs)? In June […]

Are SMBs Ready for AI? Get a Sneak Peek of What We Learned in Our Survey

What do SMBs think about AI?  For a taste of what’s to come in our soon-to-be-released research: The Impact of AI on SMBs, I spoke with the team at CRM Konvos to answer their questions about our findings. Some of the topics we discussed included: You can check out the LinkedIn Live here. We’ll also be publishing two […]
Using AI to Improve Customer Service for Business Growth

Using AI to Improve Customer Service for Business Growth

by Guest Contributor Maryia Fokina, Digital PR & Content Specialist at Tidio In the modern era marked by rapid technological advancements, AI is a truly transformative force that can help businesses scale. While the concept of integrating AI might still seem foreign to some business owners, the benefits are immense. One of the areas where AI […]
Salesforce Starter: Simplifying the Path to CRM

Salesforce Starter: Simplifying the Path to CRM

Salesforce Starter is Salesforce’s new solution designed to help businesses more easily try, buy, and get value from Salesforce’s CRM solutions. While the first iteration of Salesforce Starter has been available since August 2022, the Summer release, announced on August 2, adds new marketing capabilities to the solution—and makes Starter a much more formidable contender […]

GreenRope Brings New AI Features to Its Unified CRM Platform

I was initially introduced to GreenRope CRM in 2021. I interviewed its founder and CEO,  Lars Helgeson, about the company’s focus on sustainability and its unified platform for sales, marketing, and operations in this blog. In fact, the GreenRope brand name reflects this strategy— “green” is revenue and sustainability, and “rope” underscores the company’s premise […]