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2024 SMB Priorities: Aligning Technology
Investments to Business Requirements
2024 Top 10
2024 promises to be a year of innovation, challenges, and opportunities for small and medium businesses (SMBs). The technology landscape is always changing, but this is a time when technological agility can be the difference between thriving and merely surviving.

Our 2024 Top 10 SMB Technology Trends offers a view of key technology, related trends, and how SMBs are preparing to leverage them in 2024. Each trend is examined through the lens of its potential impact on SMBs. Because SMBs are very diverse, and often operate with limited resources, it is critical to understand which trends align most closely with individual business objectives and priorities. For some, this may mean doubling down on cybersecurity measures as threats become more sophisticated. For others, it may involve using generative AI to ramp up capabilities to digitize, scale, and personalize marketing, sales, and service. It may also involve integrating sustainability practices into their core operations.

We hope that this report will provide a fresh opportunity for you to think about how your business can harness these technology trends to carve out a future with a more successful and forward-thinking strategy in 2024.
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Impact of AI on SMBs
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See what 700+ SMB leaders across nine industries say about their current and future business plans for HR and compliance. This third-annual report offers insightful data and analysis to help SMBs reach key business objectives. Learn more at trustmineral.com/state-of-hr.

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2022 was a turbulent year for SMBs. Even as many challenges resulting from the COVID-19 pandemic receded, others, including inflation and recession, have become top SMB concerns.

Amidst this continued volatility, SMB Group examines U.S. SMBs’ challenges and priorities for 2023 in our SMB Business and Technology Priorities for 2023 survey.
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Research

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Opinions are great, but perspectives backed up with data are better. With 10 years of syndicated and custom SMB research studies under our belts, we are well-equipped to assess trends and provide actionable guidance.

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Our exclusive focus on SMB and midmarket gives us the ability to provide you with guidance focused on finely-tuned, segment-specific attitudes, behaviors, preferences, and trends.

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SMB Group can lend proven subject matter expertise, valuable content and a strong SMB following to your marketing, demand generation and thought leadership initiatives with a full range of custom content.

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