Salesforce’s SMB strategy has evolved steadily over the past three years. The company’s 2025 announcements, including enhancements to Starter Suite and Pro Suite, and the introduction of Free Suite are the latest stages in a multi-year effort to simplify adoption, embed AI into daily workflows, and create a clearer on-ramp for small and medium businesses […]
Category: Marketing
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Dreamforce 2025: Salesforce’s Agentic AI Vision
I recently attended Dreamforce 2025, where Salesforce showcased its ambitious AI vision for the “agentic enterprise.” This strategy is built on technology embedded in its new Agentforce 360 platform; on Slack as the interface to agentic AI; and on a more flexible agent pricing model to help bring Agentforce to market. The company is clearly […]
How SMBs Are Adopting AI—And What Comes Next
AI is transforming small and medium businesses (SMBs) by integrating into various functions like sales, finance, and HR. A survey of 650 SMB decision-makers shows that 53% are currently using AI, with 29% planning to adopt it soon. The report provides insights into AI’s value and its impact on workforce roles.
Zoho’s May 2025 AI Forum Announcements: AI-Driven, Privacy-Centric, and Fintech-Ready
Zoho recently established monthly AI forums to help analysts keep up with their plans in the quickly evolving AI space. At its May 2025 session, Zoho provided an overview of new announcements about embedding AI across its suite of applications to improve productivity, automate workflows, and deliver better customer experiences. These announcements illustrate Zoho’s strategy […]
Expensify Gets Back to Its Roots with New $5 Flat-Rate Plan for SMBs
Fifteen years ago, Expensify entered the market with a simple promise: “expense reports that don’t suck.” In doing so, it introduced a string of firsts—becoming the original mobile expense app, introducing integrated receipt scanning, and offering a $5 per-user price tag. But, as Expensify grew and expanded its offerings to serve large multinational corporations, its […]
The Road Ahead: Acumatica’s Vision for SMB Growth and Innovation
“Building the Future of Business, Together” was the theme of this year’s Acumatica Summit in Las Vegas last week. The event was Acumatica’s largest Summit ever, with over 3,500 attendees and 90-plus breakout sessions. CEO John Case and Acumatica executives discussed Acumatica’s strategy for 2025, how its cloud-based ERP platform helps small and medium businesses […]
Unlocking Insights: The SMB Technology Buying Journey, Part Two
The world of technology is rapidly evolving, and small and medium businesses (SMBs) are at the center of a transformative era. As new solutions emerge, understanding how they make technology purchasing decisions has become critical for vendors, service providers, and partners looking to cater to this dynamic market. Our new eBook, The SMB Technology Buying […]
Spotlight: How Zoho Intends to Transform CRM
SMB Group got to chat with key Zoho execs about news and directions in several areas at their Zoholics 2024 customer conference held in June. Zoho unveiled updates and news across its CRM and collaboration solutions, enhancements to its security stack, and new tools and services for developers. In this video, I talk with Prashanth […]
Zoom Perspectives Analyst Event: Zoom Workplace and an AI-First Future
The Zoom Perspectives Analyst Conference was held in NYC this year, much to my delight (as someone who is a bit tired of traveling to the West Coast!). As usual, the company showcased its Zoom Events solution to run a great hybrid event. Analyst attendees, presenters, and Zoom staff joined and interacted from both the […]
Elevating Small Business Success: The Power of Automated, Personalized Invoicing and Payments
In today’s digital era, customers increasingly expect small businesses to provide the same level of service and convenience as large companies. Small businesses must project a polished, professional image across the buying journey to compete effectively. Mastering the art of providing great sales, marketing, and service is essential to delivering a great customer experience. But […]