In today’s digital era, customers increasingly expect small businesses to provide the same level of service and convenience as large companies. Small businesses must project a polished, professional image across the buying journey to compete effectively. Mastering the art of providing great sales, marketing, and service is essential to delivering a great customer experience. But […]
Category: Marketing
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2024 Top 10 SMB Technology Trends From SMB Group
Happy New Year! We hope you enjoyed the holidays, and wish you a happy and healthy 2024. Here at SMB Group, we are ringing in the new year by sharing our annual SMB Group Top 10 SMB Technology Trends, required reading for SMBs (small and medium businesses), and for the vendors that serve them. Our Top […]
HubSpot’s AI Vision: Transforming Customer Connections
HubSpot’s Inbound 2023 conference was held last week in Boston. Like seemingly every other tech event this year, the theme of Inbound was AI — specifically, how businesses can use AI to better connect to and engage with their customers. In this blog, I delve into HubSpot’s AI strategy and offerings, as discussed in the […]
Zoho Bigin Adds New Functionality to Help Small Businesses to Improve Customer Relationship Management
It’s not easy to start, run and grow a small business. According to the U.S. Small Business Administration, from 1994-2019, about two-thirds of new businesses survived at least two years, roughly half made it to the five-year mark, and only about one-third were still in business after ten years. Small businesses—which are often bootstrapped by […]
2023 Top 10 SMB Technology Trends from SMB Group
Happy New Year! We hope you enjoyed the holidays, and are looking forward to a happy and healthy 2023. Here at SMB Group, we are ringing in the new year by sharing our annual SMB Group Top 10 SMB Technology Trends, required reading both for SMBs (small and medium businesses), and for the vendors that serve […]
How Bon Bon Bon Brings More Chocolate Into the World With BigCommerce
—By SMB Group’s Contributing Analyst, Kelly Teal, and Co-founder, Laurie McCabe It’s not every day that a small business starts as the result of unfortunate — yet ultimately fortuitous — circumstances. But that’s exactly what happened to Alexandra Clark, founder of Michigan’s Bon Bon Bon. Clark, a longtime chocolate lover, was leaving a chocolate convention […]