The Demand Signal Is There Over 50% of SMB that use AI, report high or transformational value specifically in IT management, finance, and HR — and a large majority say they'd pay a premium for AI capabilities embedded in the business apps they already use. Workday and Sana are squarely in those high-value functions. Figure 1: Workday GO with Sana AI Platf...
Category: "smb trends"
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Workday GO: Progress on the Midmarket, But the Real Test Lies Ahead
By Kelly Teal, Contributing Analyst SMB Group With new packaging, AI-driven deployment, and a simplified delivery model, Workday is addressing long-standing SMB barriers with its GO Platform. However, affordability, ROI clarity, and ecosystem execution remain critical to proving the offering at scale. For years, Workday has faced a persistent perception challenge in the SMB market: that ...