Today’s SMB Social Media Market Creates Opportunities for Tomorrow

August 6th, 2012

SMB businesses are increasing their adoption of social media solutions year over year–rising from 44% to 53% in small business (1-99 employees) and 52% to 63% in medium business (100-999 employees). But what business functions are SMBs using social media … Continue reading

Solving the SMB Social Media Marketing Conundrum

July 30th, 2012

The SMB Group’s latest survey, 2012 Small and Medium Social Business Study, examines how and why small and medium businesses (SMB) are using social media in their businesses today. The study also provides trending analysis based on comparison with SMB … Continue reading

My Love-Hate Relationship With Twitter

November 12th, 2011

If you’re in the IT industry, tweeting has probably become a regular part of your day, like brushing your teeth. I know it has for me, as an industry analyst and researcher. But, since joining the Twitterverse in 2008, I’ve … Continue reading

6 Tips to Maximize Twitter Event Hashtags

August 31st, 2011

Originally published in Small Business Computing, 8-29-11. Recently, a client asked me for some tips about how to get the maximum mileage out of Twitter event hashtags. Creating Twitter hashtags for your business events is a great way to multiply … Continue reading

Is There a Method to Social Media Madness?

April 13th, 2011

By Sanjeev Aggarwal and Laurie McCabe, SMB Group, and Brent Leary, CRM Essentials SMB adoption of social media for sales, marketing, product development and customer service is on the rise – but how are SMBs tracking, analyzing and measuring the … Continue reading

HubSpot: From Breakthrough to Breakout

March 9th, 2011

I’ve been very impressed by HubSpot, which helps small and medium businesses (SMBs) optimize and streamline their inbound marketing programs (see my 2009 interview with HubSpot Marketing VP Mike Volpe) for a while now. Looks like others are impressed too—as … Continue reading

What is Social Media Management, and Why Should You Care?

March 8th, 2010

(Originally published on March 4, 2010, in Small Business Computing) What is Social Media Management? As described in the column “What is Social Networking, and Why Should You Care?” Internet-based social media make it easier for people to listen, interact, … Continue reading

Small Businesses interest in Social Media increasing rapidly

September 27th, 2009

In a recent very small business (businesses with 10 employees or less), Social Media ranked at the top of the list among the tools used by small businesses to market/promote their business (see Figure 1). The use of all ‘Digital … Continue reading

What is Social Networking, and Why Should You Care?

August 6th, 2009

(Originally published in Small Business Computing, April 7, 2009) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabulary is often confusing and complicated, and … Continue reading

The next generation Contact Center – Social Networking + Traditional Contact Center

June 3rd, 2009

The traditional contact centers now support more real-time communications technologies – VoIP, IVR, e-mail, IM. However, the intelligence and information repositories that are leveraged by these contact centers is very much static and internally focused. With the growing popularity of … Continue reading