Category: Small Business

New Research Available Soon: The 2024 SMB Technology Buying Journey

I’m excited to share that SMB Group is now fielding our new survey study, the 2024 SMB Technology Buying Journey! This survey examines the technology purchasing behaviors and preferences of small and medium businesses (SMBs). The detailed findings from this survey will help technology vendors to better align their sales and marketing strategies with SMB needs […]

Inside Zoho’s Zoholics 2024 Event: Key Takeaways and Insights

Zoho held its Zoholics 2024 customer conference last week in beautiful downtown Austin TX. In typical Zoho style, the vendor offered customers, analysts, and press a stellar experience in style and substance, with informative presentations, 1-1 meetings, and plenty of time to socialize. Zoho used its Backstage events solution to bring remote attendees in to […]

Zoom Perspectives Analyst Event: Zoom Workplace and an AI-First Future

The Zoom Perspectives Analyst Conference was held in NYC this year, much to my delight (as someone who is a bit tired of traveling to the West Coast!). As usual, the company showcased its Zoom Events solution to run a great hybrid event. Analyst attendees, presenters, and Zoom staff joined and interacted from both the […]
The Future of Business Management: Insights from Sage Transform 2024

The Future of Business Management: Insights from Sage Transform 2024

Sage Transform 2024 shed light on the evolving business management and accounting landscape. At the February event, Sage focused on the acceleration of technology-driven operations, the increasingly critical role of AI, and the importance of sustainability within the SMB sector. Here are my key takeaways from these topics and other highlights from the event. Moving […]
Salesforce Expands Starter CRM Horizons

Salesforce Expands Starter CRM Horizons

In August 2023, Salesforce launched Salesforce Starter, a new CRM solution tailored for businesses lacking CRM expertise. This platform simplifies the process of trying, buying, and deriving value from Salesforce’s CRM solutions. As discussed in this post, Salesforce Starter is designed for small and medium businesses (SMBs) with limited CRM experience. Since its launch, Starter […]

Elevating Small Business Success: The Power of Automated, Personalized Invoicing and Payments

In today’s digital era, customers increasingly expect small businesses to provide the same level of service and convenience as large companies. Small businesses must project a polished, professional image across the buying journey to compete effectively. Mastering the art of providing great sales, marketing, and service is essential to delivering a great customer experience. But […]
New eBook from SMB Group:                            2024 SMB Priorities: Aligning Technology Investments to Business Requirements

New eBook from SMB Group: 2024 SMB Priorities: Aligning Technology Investments to Business Requirements

In a world where small and medium-sized businesses (SMBs) navigate an ever-evolving landscape, understanding the intersection of technology investments and business requirements has never been more critical. In our new, free eBook, 2024 SMB Priorities: Aligning Technology Investments to Business Requirements, sponsored by Dell Technologies and Zoho, we share important trends about SMB business and technology […]
Catalyzing the Circular Economy: How Dell’s Concept Luna Aligns with SMB Sustainability Ambitions

Catalyzing the Circular Economy: How Dell’s Concept Luna Aligns with SMB Sustainability Ambitions

Environmental, social, and governance (ESG) strategies and programs are now common practice for most large, publicly traded corporations. While small and medium businesses (SMBs) tend to lag behind their large enterprise counterparts, SMB Group research indicates that 75% of decision-makers agree that a strong sustainability strategy can help them improve business results—up from 57% a […]

2024 Top 10 SMB Technology Trends From SMB Group

Happy New Year! We hope you enjoyed the holidays, and wish you a happy and healthy 2024. Here at SMB Group, we are ringing in the new year by sharing our annual SMB Group Top 10 SMB Technology Trends, required reading for SMBs (small and medium businesses), and for the vendors that serve them. Our Top […]
Back to the Future: Current HR Strategies to Future-proof Small Businesses

Back to the Future: Current HR Strategies to Future-proof Small Businesses

How can SMBs future-proof their HR strategy? In this Mineral webinar, I spoke with Mineral’s Kelley Butler, Marketing Manager, and Kerry Lear, JD and Senior Director of Content Services to discuss the implications of Mineral’s 2023 State of HR Report. The report, produced jointly by Mineral and SMB Group, surveyed more than 700 decision-makers at […]