Category: SMB strategy

Salesforce Expands Starter CRM Horizons

Salesforce Expands Starter CRM Horizons

In August 2023, Salesforce launched Salesforce Starter, a new CRM solution tailored for businesses lacking CRM expertise. This platform simplifies the process of trying, buying, and deriving value from Salesforce’s CRM solutions. As discussed in this post, Salesforce Starter is designed for small and medium businesses (SMBs) with limited CRM experience. Since its launch, Starter […]
Navigating the Future: SMB Workforce and Workplace Trends for 2024

Navigating the Future: SMB Workforce and Workplace Trends for 2024

Small and medium-sized businesses (SMBs) are continually adapting to rapid changes in the workforce and workplace, and staying ahead of the curve is more crucial than ever. The latest eBook from SMB Group, SMB Workforce and Workplace Trends for 2024, sponsored by Dell Technologies and Zoho, examines SMB workforce, workplace, and collaboration plans and trends. […]
New eBook from SMB Group:                            2024 SMB Priorities: Aligning Technology Investments to Business Requirements

New eBook from SMB Group: 2024 SMB Priorities: Aligning Technology Investments to Business Requirements

In a world where small and medium-sized businesses (SMBs) navigate an ever-evolving landscape, understanding the intersection of technology investments and business requirements has never been more critical. In our new, free eBook, 2024 SMB Priorities: Aligning Technology Investments to Business Requirements, sponsored by Dell Technologies and Zoho, we share important trends about SMB business and technology […]
AI For SMBs: Interest, Exploration and Considerations

AI For SMBs: Interest, Exploration and Considerations

By SMB Group’s Kelly Teal, Contributing Analyst, and Laurie McCabe, Co-founder If you’ve watched “Mrs. Davis” or joked that the world feels a little Skynet-esque, you aren’t alone in wondering about the real-life implications and repercussions of artificial intelligence. The sudden surge of AI tools in 2023 has generated (pun intended) a lot of buzz […]
New SMB Group eBook Examines SMB Trust, Readiness and Safeguards  

New SMB Group eBook Examines SMB Trust, Readiness and Safeguards  

Artificial intelligence (AI) has been a hot topic, grabbing headlines and sparking discussions. Our recent survey, “The Impact of AI on SMBs,” conducted by SMB Group in June 2023, takes a closer look at how SMBs are engaging with AI. In our new eBook, Impact of AI on SMBs Part Two: SMB Trust, Readiness and […]
Unlocking Small Business Success with CRM: Zoho’s 2023 State of Customer Operations for U.S. Small Businesses Report

Unlocking Small Business Success with CRM: Zoho’s 2023 State of Customer Operations for U.S. Small Businesses Report

For small businesses, success often hinges on the ability to juggle numerous tasks and wear multiple hats. From managing day-to-day operations to nurturing customer relationships, every aspect of a small business counts. How the business manages these operations and the solutions they choose to use to help with the process, also contribute towards this success. […]
Unveiling the Future: New eBook Explores the Impact of AI on Small and Medium Businesses

Unveiling the Future: New eBook Explores the Impact of AI on Small and Medium Businesses

In a world where artificial intelligence is taking center stage, transforming industries and redefining possibilities. The buzz surrounding AI is unmistakable, capturing headlines and imagination alike. But beyond the hype, how exactly is AI shaping the trajectory of businesses, especially those at the heart of our economy – small and medium businesses (SMBs)? In June […]

GreenRope Brings New AI Features to Its Unified CRM Platform

I was initially introduced to GreenRope CRM in 2021. I interviewed its founder and CEO,  Lars Helgeson, about the company’s focus on sustainability and its unified platform for sales, marketing, and operations in this blog. In fact, the GreenRope brand name reflects this strategy— “green” is revenue and sustainability, and “rope” underscores the company’s premise […]
Sustainability Matters: ESG Trends and Strategies for Small and Medium Businesses

Sustainability Matters: ESG Trends and Strategies for Small and Medium Businesses

Environmental, social, and governance (ESG) strategies and programs are now common practice for most large, publicly traded corporations. Despite recent efforts to politicize ESG, these companies are staying the course — and for good reason: The ranks of socially conscious customers, employees, and investors are on the rise—and these stakeholders want to do business with […]