Category: SMB strategy

Xero Fast Forward: Time to Ditch the Old Accountant Stereotype

What image comes to mind when you think of an accountant? The old stereotype of an accountant as a bean counter in a green visor may be the first one that pops into your head. But this perception is no longer a reality. The role that accountants play is expanding. Modern accountants are business advisors, teaming up with clients to provide guidance and insights ...

Mobilizing Technology for Effective Remote Working Environments

The practice of working from home has skyrocketed in the wake of the COVID-19 crisis, as companies told their employees to stay home to comply with the widespread quarantine and social-distancing requirements. Small and medium businesses (SMBs) have had to coordinate a sudden and massive migration to work from home (WFH) for almost all of their employees, using collaboration tools in ways that ...

Building a Collaboration Strategy for The Evolving Workplace

There’s no question that COVID-19 has forever changed the way small and medium businesses (SMBs) think about the “workplace”, shifting the concept from the physical world to a virtual one. Recently, Mona Abou-Sayed, Mitel’s VP of Collaboration and Applications, and I discussed this in a LinkedIn Live session, Building Cultur...

How HubSpot Is Recalibrating Customer, Partner and Employee Experience

COVID-19 has disrupted “business as usual” for companies of all sizes and shapes. As the initial shock and awe start to subside, business decision-makers must figure out how they need to adjust customer, partner and employee engagement strategies amidst ongoing uncertainty.

Dell Technologies Rolls Out Financial Assistance for Partners and Customers

Adequate cash flow is always crucial to business sustainability—and even more important in the face of COVID-19 and the havoc it is wreaking on businesses and individuals. Dell Technologies recently announced $9 billion in special financing to help its partners to weather this storm. Many of Dell’s partners are small and medium businesses (SMBs) themselves—and many more provide sales and sup...

Canceling or Postponing an Analyst Event? Make the Best of the Situation

  In late winter and early spring, my schedule is usually jam-packed with IT industry analyst events and analyst tracks at customer events. But this year, my calendar is gradually thinning out as coronavirus takes its toll and more and more vendors decide to cancel or postpone their events. From a public (and personal!) health perspective, this is clearly a good call. The virus conti...