The world of technology is rapidly evolving, and small and medium businesses (SMBs) are at the center of a transformative era. As new solutions emerge, understanding how they make technology purchasing decisions has become critical for vendors, service providers, and partners looking to cater to this dynamic market. Our new eBook, The SMB Technology Buying […]
Category: SMB strategy
New eBook: The SMB Technology Buying Journey, Part One
In today’s rapidly evolving digital landscape, making technology purchasing decisions has become a critical yet challenging process for small and medium-sized businesses (SMBs). With limited resources, SMBs often face difficulties in selecting the right tools to solve immediate problems and position them for future growth. SMB Group’s new, free eBook, The SMB Technology Buying Journey, […]
The Results Are In: SMB Group’s 2024 Technology Buying Journey Survey
SMB Group has just released its latest survey, the 2024 SMB Technology Buying Journey, offering fresh insights into how small and medium businesses (SMBs) approach technology purchasing. Sponsored by Dell Technologies and SAS, this comprehensive 57-question survey captures responses from 738 technology decision-makers across U.S. SMBs, revealing how they think about, evaluate, and purchase technology […]
Top 4 Small Business Technology Trends in 2024
Whether you’re a fast-growing start-up or a medium enterprise ready to IPO, technology represents a major opportunity for small business owners to close the gap with large corporations. As old tools become obsolete and new tools crowd the marketplace, identifying the right tech solution can be the difference between a successful expansion and a failed […]
Xerocon 2024: Xero’s Growth Strategy for North America
In August, Xero held its annual Xerocon event in Nashville, Tennessee, hosting over 1,000 accounting professionals, financial advisors, and business consultants. Xero CEO Sukhinder Singh Cassidy started the event by discussing how Xero has been resetting the company, evolving its management team, and accelerating growth and technology initiatives. The company also discussed plans to elevate its...
Key AI Insights: Interest, Exploration, Trust and Regulations
a href="https://www.smb-gr.com/reports/impact-of-ai-on-smbs-part-one-smbs-embrace-the-future/" rel="lightbox"> This SMB survey was done August 2023 © SMB Group, Inc.
New Research Available Soon: The 2024 SMB Technology Buying Journey
I’m excited to share that SMB Group is now fielding our new survey study, the 2024 SMB Technology Buying Journey! This survey examines the technology purchasing behaviors and preferences of small and medium businesses (SMBs). The detailed findings from this survey will help technology vendors to better align their sales and marketing strategies with SMB needs […]
Top Takeaways from Workday’s 2024 Innovation Summit
Workday’s annual Innovation Summit promises to provide IT industry analysts with insights into the vendor’s achievements, current initiatives, and future directions. This year’s Summit, held again at one of my favorite spots—Cavallo Point in Sausalito—lived up to its billing. During a day and a half of sessions, Workday executives discussed why and how Workday is […]
The Future of Business Management: Insights from Sage Transform 2024
Sage Transform 2024 shed light on the evolving business management and accounting landscape. At the February event, Sage focused on the acceleration of technology-driven operations, the increasingly critical role of AI, and the importance of sustainability within the SMB sector. Here are my key takeaways from these topics and other highlights from the event. Moving […]
Salesforce Expands Starter CRM Horizons
In August 2023, Salesforce launched Salesforce Starter, a new CRM solution tailored for businesses lacking CRM expertise. This platform simplifies the process of trying, buying, and deriving value from Salesforce’s CRM solutions. As discussed in this post, Salesforce Starter is designed for small and medium businesses (SMBs) with limited CRM experience. Since its launch, Starter […]