What Is Marketing Resource Management–and the Latest From Lately

August 8th, 2018

Laurie:  Today I’m talking with Kate Bradley Chernis, the CEO of Lately—for the second time—about her company, which we first discussed here. Kate, before we get into an update on Lately, can you provide a quick refresh on yourself and … Continue reading

Three Tips To Start Your Small Business

July 13th, 2018

According to the U.S. Bureau of Labor Statistics’ Business Employment Dynamics, entrepreneurs have about a 50% of starting a new business and having that business survive five years. I was just asked to come up with three recommendations for people who … Continue reading

When One Size Does Not Fit All: Kradle Wants to Adapt to Your Business Needs

June 28th, 2018

Hundreds of vendors with thousands of solutions promise to help your business do everything from accounting to project management to sales and marketing. But finding the application that’s just right for your business isn’t always easy. That’s the experience that … Continue reading

Digital Transformation for Small Businesses 101

June 21st, 2018

(This post was originally published here on June 11, 2018, by Laura Norman (@Lauranorsf) on the Salesforce blog.) “Digital transformation” is a popular topic of conversation these days. However, for many small- and medium-sized business (SMB) owners, even the mere … Continue reading

SAP’s SMB Directions, Challenges and Questions

June 13th, 2018

SAP unleashed a firehose of information at SAPPHIRE 2018, held the first week of June. Key themes, as discussed in SAP press releases, focused on helping customers build “intelligent enteprises,” fueled by HANA and Leonardo artificial intelligence, machine learning and … Continue reading

NetSuite Adoption Trends: Heading in the Right Direction

June 5th, 2018

NetSuite recruiter Anderson Frank recently shared results of its latest survey with me. The study, which was conducted between January and April 2018, surveyed 1,143 NetSuite professionals, analyzed over 10,000 data points, and surfaced some interesting results in terms of … Continue reading

Why Business As Usual is No Longer An Option

May 29th, 2018

I originally delivered this presentation, Building a Foundation for Business Growth,  which discusses why a “business as usual” approach is no longer an option, at recent Zoho One events.   Seeking growth is a business constant. Year after year, in survey … Continue reading

Making New Technology Work for Small Businesses: Intuit’s Blockchain Vision

May 22nd, 2018

Technology is changing how everything gets done—from how we communicate to how we shop to how we drive. Technology is also transforming how business gets done—and the implication is clear: technology can be the key to help you power your … Continue reading

Making New Technology Work for Small Businesses: Intuit’s Approach to Mega Platforms as an Interface

May 17th, 2018

Technology is changing how everything gets done—from how we communicate to how we shop to how we drive. Technology is also transforming how business gets done—and the implication is clear: use technology to your company’s advantage, or risk falling behind. … Continue reading

Making New Technology Work for Small Businesses: Intuit’s Vision for Artificial Intelligence and Machine Learning

May 15th, 2018

Technology is changing how everything gets done—from how we communicate to how we shop to how we drive. Technology is also transforming how business gets done—and the implication is clear: use technology to your company’s advantage, or risk falling behind. … Continue reading