Consulting

SMB Group consulting services help our clients to better assess market opportunities, evaluate competitors, develop messaging, and craft compelling packaging and pricing for SMBs. Contact Lisa Lincoln, lisa.lincoln70@smb-gr.com | (508)395-6760 to schedule a call to discuss your requirements.

Custom Surveys

Our custom surveys zero in on the specifics of what you need to know to be successful, and deliver deep and actionable insights to guide your SMBs planning, segmentation, strategy and marketing initiatives.

Custom Content

Custom content is developed to meet your specific requirements to influence key stake holders.

Speaking Engagements

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Strategy Session

We tailor each strategy session help you solve problems and generate ideas that will lead to decisions to best position your company and solutions.

Market Segmentation

Based on existing SMB Group research and/or custom research, our market segmentation helps clients to create buyer-focused strategies for different segments of the SMB market based on distinct attitudes, behaviors, preferences and demographics.

Message Testing

Message testing helps you create and refine marketing messages that resonate with your customers and prospects, and is especially important when launching or rebranding products and services. From “top of mind” bullet-proofing, to custom research with SMBs, we can help you better position your offerings.

Inquiry

Our inquiry service provides you perspectives, strategic and tactical advice about the SMB market and competitors via phone or web-based meetings.

Persona Analysis

We can develop archetypes to represent the key characteristics of different types of people that are prospects for your products and services based on syndicated SMB Group data and/or custom studies, offering insights to better identify with each group.

Competitive Analysis

We help clients asses the strengths and weaknesses of key competitors in the SMB market, and develop differentiators that can provide you with competitive advantage.