Tag: social networking

Discussing SMB Tech Trends: Part 1, Social Media Marketing and Technology As a Game Changer

Recently, I was a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals.  On this episode, Kalynn and I discussed

Discussing SMB Tech Trends: Part 1, Social Media Marketing and Technology As a Game Changer

Recently, I was a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals.  On this episode, Kalynn and I discussed

Is Salesforce.com Outgrowing SMBs?

Salesforce.com's Marc Benioff is a great visionary with a big appetite for change. From packaged software to the cloud, from CRM to platform-as-a-service, he's painted a color by number picture for businesses to emulate. But does his latest work, “the social enterprise" come with an easy enough guide for small businesses to paint it? The Paint-by-Numbers Social Enterprise Be...

Reflections on Dreamforce 2011: Now the Cloud Can Ride the Waves

This year, Salesforce.com's Dreamforce event--with a record-setting 45,000 attendees--got me thinking about the early days before the cloud was the cloud, how far its come, and how perfectly poised it is to ride the waves now driving technology adoption--mobile and social solutions. Traveling in the Way Back Machine ...

Recap of Joint Social Business Webinar with Radian6 and CRM Essentials

Today I had the pleasure of joining David Alston from Radian6 and the legendary Brent Leary of CRM Essentials for a webinar live from CRM Evolution. We had a lively conversation about some of the key social business findings that the SMB Group and CRM Essentials uncovered in the 2011 SMB Social Business Study, which Radian6 helped to sponsor. If you missed it, you can replay the

Is Your Business Suffering from Social Media Denial?

Kevin Casey, intrepid journalist for InformationWeek, rang me up this week for input on his article, "Do Nonsocial SMBs Know Something We Don’t?" In the article, Kevin’s ponders whether SMBs that haven’t bought into...

Is There a Method to Social Media Madness?

By Sanjeev Aggarwal and Laurie McCabe, SMB Group, and Brent Leary, CRM Essentials SMB adoption of social media for sales, marketing, product development and customer service is on the rise – but how are SMBs tracking, analyzing and measuring the success of their social media endeavors? In our joint SMB Group/CRM Essentials “2011 Small and Medium Business Social Business Study,” we su...

Changing Customer Service Channels: The Gap Between Social Media Haves and Have Nots

Co-authored by: Laurie McCabe and Sanjeev Aggarwal, SMB Group, and Brent Leary, CRM Essentials How quickly is social media catching on as an engagement channel for SMB customer service and support? It depends on who you ...