Tag: SMB strategy

How is Your Business Navigating to the Next Normal? Take this New SMB Group Survey

In the past three months, COVID-19 has disrupted any notion of business as usual. SMB Group felt that it was critical to provide immediate data to understand its impact on small and medium businesses (SMBs), and the steps they took at the outset to weather the storm.

What We Know: Preparing for the Next Normal

The adage that “the only constant is change” has never seemed more relevant than today. In the past three months, COVID-19 has disrupted any notion of “business as usual.” However, we were already in the midst of another, very transformative change before COVID-19. Whether you call it a digital revolution, digital transformation, the information era, or something else, its become obvious tha...

Heading Towards A Shake-Up: The Cloud Business Apps Market According to Zoho

Last week I had the opportunity to attend Zoho Day 2019, Zoho’s analyst and influencer event. Zoho is on a path that lies in stark contrast to the norms of the cloud software industry. The private, bootstrapped and profitable company sells over 40 business applications, three functional area suites and an all-inclusive ZohOne bundle (Figure 1). Leveraging a generous f...

Acquisio: Infusing Online Adverstising with Machine Learning for Smarter Campaigns

Attracting new customers and growing revenues are always top SMB goals–but achieving these goals is easier said than done. So I was interested in talking with Beth Thouin, who is VP Marketing at Acquisio (part of Web.com Group, Inc.), a paid media martech provider specializing in machine learning solutions, to find out how Acquisio can help even SMBs with the smallest budgets....

Infusionsoft Spotlight, Part Two: Bite-Size Marketing Campaigns for Small Businesses

This is the second post in a two-part series featuring my conversation with Terry Hicks, Chief Operating Officer at Infusionsoft. We chatted at ICON17, Infusionsoft’s annual user conference. In this post, we talk about Infusionsoft Propel, Infusionsoft’s new solution, which allows small businesses to set up bite-size automated marketing campaigns in just a few minutes. In the fi...

Infusionsoft Spotlight, Part One: Simplifying Growth For Small Businesses

This is the first post in a two-part series featuring my conversation with Terry Hicks, Chief Operating Officer at Infusionsoft. We chatted at ICON17, Infusionsoft’s annual user conference. In this post, we discuss Infusionsoft’s vision to help small businesses win and keep new customers with its customer engagement and marketing solution, and new capabilities that Infusionsoft is ...

SMBs, the Gig Economy and the New Workplace

Over one-third of U.S. workers are now part of the gig economy, up from 17% in the 1989 survey. Whether you call them freelancers, contractors or contingent workers, gig workers are expected to grow as a percentage of the workforce: Intuit predicts the percentage of self-employed workers to rise to 43 % by 2020 (Figure 1).