COVID-19 has disrupted “business as usual” for companies of all sizes and shapes. As the initial shock and awe start to subside, business decision-makers must figure out how they need to adjust customer, partner and employee engagement strategies amidst ongoing … Continue reading
East coast weather and flight issues foiled my attempts to attend IBM’s annual PartnerWorld Leadership Conference last week. I was disappointed, as IBM took advantage of the event to formally launch its newly revamped PartnerWorld program, which focuses on helping … Continue reading
Salesforce hosted its second annual Analyst Summit last week. This year’s format was much more engaging and interactive format than last year, sparking lots of interesting questions and discussions among analysts and the Salesforce team. At a high level, Salesforce’s … Continue reading
Over the years we’ve seen many vendors flail—and even fail—when it comes to successfully reaching, selling and serving SMBs. And its arguably getting even more difficult to be successful as as the SMB landscape changes. Continue reading
“A lot of what we are solving for is multi-system chaos. A lot of small businesses start using many, many tools to try to solve a problem. The may say, let me try this tool or let me try that tool, before really slowing down and starting to think about, what am I trying to accomplish in my business? So a big opportunity for us is to translate the years and years of expertise that InfusionSoft has to what we call the small business success method or life cycle marketing.” Continue reading
HubSpot continues to do a stellar job in leading the inbound movement, and developing some of the most innovative solutions in this area. Ironically, however, as it grows its portfolio, HubSpot itself now faces some new inbound marketing challenges of its own. Continue reading
Technology vendors are increasingly targeting very small businesses (VSBs, with 1 to 19 employees) with their solutions, lured by the sheer size of the market and the relatively low penetration of many technology solutions in this sector.
Take the quiz and find out if you know the basics about what makes the 99% tick! Continue reading
This is the sixth and final post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping … Continue reading
This is the fifth post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading
This is the third post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading
