HubSpot’s Inbound 2023 conference was held last week in Boston. Like seemingly every other tech event this year, the theme of Inbound was AI — specifically, how businesses can use AI to better connect to and engage with their customers. In this blog, I delve into HubSpot’s AI strategy and offerings, as discussed in the […]
Category: CRM
Unlocking Small Business Success with CRM: Zoho’s 2023 State of Customer Operations for U.S. Small Businesses Report
For small businesses, success often hinges on the ability to juggle numerous tasks and wear multiple hats. From managing day-to-day operations to nurturing customer relationships, every aspect of a small business counts. How the business manages these operations and the solutions they choose to use to help with the process, also contribute towards this success. […]
Using AI to Improve Customer Service for Business Growth
by Guest Contributor Maryia Fokina, Digital PR & Content Specialist at Tidio In the modern era marked by rapid technological advancements, AI is a truly transformative force that can help businesses scale. While the concept of integrating AI might still seem foreign to some business owners, the benefits are immense. One of the areas where AI […]
Salesforce Starter: Simplifying the Path to CRM
Salesforce Starter is Salesforce’s new solution designed to help businesses more easily try, buy, and get value from Salesforce’s CRM solutions. While the first iteration of Salesforce Starter has been available since August 2022, the Summer release, announced on August 2, adds new marketing capabilities to the solution—and makes Starter a much more formidable contender […]
GreenRope Brings New AI Features to Its Unified CRM Platform
I was initially introduced to GreenRope CRM in 2021. I interviewed its founder and CEO, Lars Helgeson, about the company’s focus on sustainability and its unified platform for sales, marketing, and operations in this blog. In fact, the GreenRope brand name reflects this strategy— “green” is revenue and sustainability, and “rope” underscores the company’s premise […]
Zoho Bigin Adds New Functionality to Help Small Businesses to Improve Customer Relationship Management
It’s not easy to start, run and grow a small business. According to the U.S. Small Business Administration, from 1994-2019, about two-thirds of new businesses survived at least two years, roughly half made it to the five-year mark, and only about one-third were still in business after ten years. Small businesses—which are often bootstrapped by […]
SMB Business and Technology Challenges and Priorities for 2023: New eBook from SMB Group
2022 was a turbulent year for SMBs—and this turbulence is continuing into 2023. Even as many challenges resulting from the COVID-19 pandemic recede, others, including inflation and recession, have become top SMB concerns. Amidst this ongoing uncertainty, SMB Group examines U.S. SMBs’ challenges and priorities for 2023 in our SMB Business and Technology Priorities for […]
2023 Top 10 SMB Technology Trends from SMB Group
Happy New Year! We hope you enjoyed the holidays, and are looking forward to a happy and healthy 2023. Here at SMB Group, we are ringing in the new year by sharing our annual SMB Group Top 10 SMB Technology Trends, required reading both for SMBs (small and medium businesses), and for the vendors that serve […]
How New Zoho Desk Capabilities Help SMBs Address Customer Service Priorities
Small and medium businesses (SMBs) and mid-market businesses are always cost-conscious. So, it’s not surprising that in uncertain economic conditions, they rank controlling and reducing costs as their top business concern for 2023. However, while they need to rein in costs, SMBs must also invest in growth. Customer-related challenges—attracting new business, improving satisfaction and retention, […]
Zoho One: Doubling Down on Integration and Innovation
Over the last two decades, the cloud has made it much easier for SMBs to access and use new applications. However, integrating these solutions can be a lot harder: SMBs cite “integration difficulties” as one of the top three obstacles they face in implementing new solutions.