Author: Sanjeev Aggarwal

Xerocon 2024: Xero’s Growth Strategy for North America

Xerocon 2024: Xero’s Growth Strategy for North America

In August, Xero held its annual Xerocon event in Nashville, Tennessee, hosting over 1,000 accounting professionals, financial advisors, and business consultants. Xero CEO Sukhinder Singh Cassidy started the event by discussing how Xero has been resetting the company, evolving its management team, and accelerating growth and technology initiatives. The company also discussed plans to elevate its...