Salesforce Starter is Salesforce’s new solution designed to help businesses more easily try, buy, and get value from Salesforce’s CRM solutions. While the first iteration of Salesforce Starter has been available since August 2022, the Summer release, announced on August 2, adds new marketing capabilities to the solution—and makes Starter a much more formidable contender […]
Category: Artifical Intelligence and Machine Learning
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GreenRope Brings New AI Features to Its Unified CRM Platform
I was initially introduced to GreenRope CRM in 2021. I interviewed its founder and CEO, Lars Helgeson, about the company’s focus on sustainability and its unified platform for sales, marketing, and operations in this blog. In fact, the GreenRope brand name reflects this strategy— “green” is revenue and sustainability, and “rope” underscores the company’s premise […]
Top Takeaways from Dell Technologies World 2023
Resiliency is an essential quality in the ever-changing technology industry. Since its inception in 1984, Dell has proved its resiliency many times, reshaping its strategy and offerings to stay ahead of the technology curve. Last month, I had the opportunity to attend Dell Technologies World in Las Vegas. This year’s event coincided with the latest […]
Zoho Expands Its Ambitions On Multiple Fronts
After a four-year hiatus due to COVID-19, Zoho’s Zoholics event was back in Austin, TX the first week of May, featuring an analyst track that I attended. The dominant takeaway is that Zoho, which already sells more than 60 business applications in 160-plus countries, is expanding on multiple fronts. The company is doubling down in […]
Zoho’s Finance Platform: Is it Right for Your Business?
Below is a lightly edited transcript of my November 23, 2022 video interview with Siva Iswaran, Global Head of Zoho Finance and Operations Suite. LAURIE: Today we’re going to be talking about Zoho, and specifically, its Zoho Finance Plus platform. I’m excited to have Siva Iswaran joining me today. Siva is the global head of […]