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Category: Social Media
Salesforce’s SMB Story: Great Vision, But a Complicated Plot Line
“Why can’t business software be as easy to use as buying a book on Amazon?” Hilary Koplow-McAdams, President of Salesforce.com’s Commercial Division, tol...
Today’s SMB Social Media Market Creates Opportunities for Tomorrow
SMB businesses are increasing their adoption of social media solutions year over year--rising from 44% to 53% in small business (1-99 employees) and 52% to 63% in medium business (100-999 employees). But what business functions are SMBs using social media for, and what social media tools are they using in different areas? Just released results from the SMB Group’s
Solving the SMB Social Media Marketing Conundrum
The SMB Group’s latest survey, 2012 Small and Medium Social Business Study, examines how and why small and medium businesses (SMB) are using social media in their businesses today. The study also provides trending analysis based on comparison wi...
SMB Tech Tidbits: Focus on Social Collaboration!
This week I had a chance to attend the 2012 Enterprise 2.0 conference in Boston, which focuses on social business and collaboration solutions. This edition of Tech Tidbits features a roundup of some of the more interesting collaboration and social apps aimed squarely at small and medium businesses (SMBs) that I was able to speak with at the show. ...
Tech Tidbits for SMBs: Yahoo! Marketing Dashboard and InsideView
While it's tempting to paint the "SMB market" with one broad-brush stroke, the term actually represents very fragmented terrain. You can slice ...
Slideshow: Top 10 SMB Technology Predictions for 2012
Each year, the SMB Group offers its Top 10 SMB Technology Predictions. In 2011, we created a slideshow version. Due to popular demand, we've created a slideshow version of our 2012 predictions, which are summarized below. Economic Anxiety Low...
Smarter Commerce for the Midmarket: An Interview with IBM’s Ron Kline
Here’s an edited transcript of the podcast series that Brent Leary of CRM Essentials and Sanjeev Aggarwal, of SMB Group recorded with Ron Kline, director of marketing for IBM’s midmarket division, about IBM’s Smarter Commerce solutions for SMBs. If you’d like to listen to the recorded podcast series, select below. [soundcloud url="https://a...