“Why can’t business software be as easy to use as buying a book on Amazon?” Hilary Koplow-McAdams, President of Salesforce.com’s Commercial Division, tol...
Category: Social Business
Solving the SMB Social Media Marketing Conundrum
The SMB Group’s latest survey, 2012 Small and Medium Social Business Study, examines how and why small and medium businesses (SMB) are using social media in their businesses today. The study also provides trending analysis based on comparison wi...
SMB Tech Tidbits: Focus on Social Collaboration!
This week I had a chance to attend the 2012 Enterprise 2.0 conference in Boston, which focuses on social business and collaboration solutions. This edition of Tech Tidbits features a roundup of some of the more interesting collaboration and social apps aimed squarely at small and medium businesses (SMBs) that I was able to speak with at the show. ...
What Can We Learn From This Year’s Holiday Season?
—by Brent Leary, CRM Essentials In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This is the fourth post in th...
Slideshow: Highlights SMB Group 2011 Social Business Study
We will be launching a new version of our SMB Social Business Study this spring. In the meantime, we wanted to share some of the highlights from the 2011 study for the small business segment (1-99 employees) to whet your appetite for the 2012 edition! The 2012 Social Business and Collaboration Study will refresh the 2011 version. It will zero in on how SMB social business trends, and compare...
Are You Ready? Transforming Your Business for the Smarter Customer
—by Laurie McCabe, SMB Group In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This is the secon...
Social Media: How Does Your Small Business Stack Up?
Social media offers small businesses an inexpensive, relatively friction-free way to accomplish different business functions, from generating new leads to getting input for new product development. Consequently, it's not surprising that small businesses are rapidly moving to take advantage of it. How far along the social media curve is your business compared to your peers? We’ve picked some ke...
Is There a Method to Social Media Madness?
By Sanjeev Aggarwal and Laurie McCabe, SMB Group, and Brent Leary, CRM Essentials SMB adoption of social media for sales, marketing, product development and customer service is on the rise – but how are SMBs tracking, analyzing and measuring the success of their social media endeavors? In our joint SMB Group/CRM Essentials “2011 Small and Medium Business Social Business Study,” we su...