This is the second post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to Capit...
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Discussing 2015 SMB Tech Trends, Part 4: KPIs Trump ROI and TCO as the New “Show Me” Metric
Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals. On this episode,...
Intuit QuickBooks Connect: Where Small Business Is Big Business
This is part one of a two-part blog series discussing Intuit's strategy to help SMBs better capitalize on technology. This first post provides perspectives from Intuit's 2014 QuickBooks Connect event. The second post, I...
Worms and Trojans and Snorts—Oh My! Perspectives on Dell’s 1-5-10 Security Discussion
Last week, I had the opportunity to join
Nine Signs Michael Dell Will Be the Comeback Kid
A couple of weeks ago, I had the opportunity to go to Dell’s annual analyst conference (DAAC), an event...
SMB Technology: Mind, Matter, Money–and the Cloud
SMB Group recently wrapped up our 2014 Small and Medium Business Routes to Market Study, in which we looked how U.S. SMB (small businesses are defined as those with 1-99 employees, medium businesses as those with 100-999 employees) technology adoption and the buying cycle in ten key solution areas. As part of this study, we gather SMB perspectives their top business ch...
The Technology—Performance Connection for Midmarket Businesses
In today’s always-on, hyper-connected world, technology has become a critical lynchpin for business success. Increasingly, businesses of all sizes view technology as an essential to improving customer engagement, raising employee productivity, and creating innovation and differentiation—all vital ingredients for building economic value. You don’t need to take my word for it. For the first ti...
Solving the SMB Social Media Marketing Conundrum
The SMB Group’s latest survey, 2012 Small and Medium Social Business Study, examines how and why small and medium businesses (SMB) are using social media in their businesses today. The study also provides trending analysis based on comparison wi...
Is Your Midsize Business Ready to Change Before You Have To? Gearing Up for the New Marketing
In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This is the sixth post in...
Top 10 SMB Technology Predictions for 2012 from the SMB Group
Last week we published a report card on our last year's top 10 market predictions for 2011. Here are the SMB Group’s Top 10 SMB Technology Predictions for 2012! A more detailed description ...