Category: Blog – Laurie McCabe

GoTo: The Significance of LogMeIn’s Rebranding and New, Streamlined Offerings

–-by Kelly Teal, SMB Group Contributing Analyst, and Laurie McCabe, SMB Group Co-founder & Partner February, longtime software-as-a-service provider LogMeIn made two key moves. First, the company ditched its 20-year-old LogMeIn moniker in favor of its new, “GoTo” brand. But the announcement goes beyond rebranding. It has streamlined its product portfolio into two main offeri...

Six Ways Technology Has Helped Small and Medium Businesses Build Back Better

Technology has played an important role in helping many small and medium businesses successfully navigate through the challenges and uncertainties surrounding the pandemic—and will continue to provide many benefits into the foreseeable future. Technology is increasingly intertwined with business performance. From time savings and efficiency gains to better data and insights for decision-maki...

SMB Directions for the Future of Work: New eBook From SMB Group

In the two years since the COVID-19 pandemic began, small and medium businesses (SMBs) have been faced with change, challenges, and opportunities. These shifts have dramatically impacted the SMB  workplace and workforce, where the power dynamic has tipped from employers to employees. SMB Group’s SMB D...

Top Ten 2022 SMB Technology Trends From SMB Group

Happy New Year! We hope you enjoyed the holidays, and are looking forward to a happy and healthy 2022. Here at SMB Group, we are ringing in the new year by sharing our annual SMB Group Top 10 SMB Technology Trends–required reading both for SMBs (small and medium businesses), and for the ve...

What is Software as a Service (SaaS)? SelectHub’s Ultimate Guide to Streamline Your Business

SMB Group research shows that the majority of SMBs are already embracing a cloud-first strategy when it comes to business solutions. One of the best things about SaaS is that all employees need to use SaaS solutions are a device and an Internet connection. SaaS solutions helped many SMBs to keep operations going during lockdowns, enabling employees to get their work done from anywhere—whethe...

Just in Time for the Holidays: How to Boost Conversion on Your eCommerce Site

Holiday shopping has begun–but it’s not too late to improve your customers’ shopping experience on your eCommerce site. Improving your customers’ journey from arrival to check-out and beyond. I recently collaborated with John “@ColderICE” Lawson, Ivana “