VerticalResponse: Taking the Guesswork Out of Email Marketing and Social Media for Small Businesses

April 14th, 2014

Laurie: Hi, this is Laurie McCabe from the SMB Group, and today I’m talking to Janine Popick, CEO at VerticalResponse. VerticalResponse helps small businesses grow with email and social marketing tools, and recently Vertical Response introduced a new version of … Continue reading

Discussing SMB Tech Trends: Part 1, Social Media Marketing and Technology As a Game Changer

January 21st, 2014

Recently, I was a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals.  On this … Continue reading

Discussing SMB Tech Trends: Part 1, Social Media Marketing and Technology As a Game Changer

January 21st, 2014

Recently, I was a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals.  On this … Continue reading

Discussing SMB Tech Trends: Part 1, Social Media Marketing and Technology As a Game Changer

January 21st, 2014

Recently, I was a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals.  On this … Continue reading

Social Media 101: A Guide for Small Businesses

October 8th, 2013

Originally published on October 1, 2013 on QBSBDC.com as the second of four blog posts in a series designed to help small businesses, and those that serve them, be successful. Nearly 80% of active U.S. internet users visit social networks … Continue reading

Is Salesforce.com Outgrowing SMBs?

September 7th, 2011

Salesforce.com’s Marc Benioff is a great visionary with a big appetite for change. From packaged software to the cloud, from CRM to platform-as-a-service, he’s painted a color by number picture for businesses to emulate. But does his latest work, “the … Continue reading

Reflections on Dreamforce 2011: Now the Cloud Can Ride the Waves

September 6th, 2011

This year, Salesforce.com’s Dreamforce event–with a record-setting 45,000 attendees–got me thinking about the early days before the cloud was the cloud, how far its come, and how perfectly poised it is to ride the waves now driving technology adoption–mobile and … Continue reading

Recap of Joint Social Business Webinar with Radian6 and CRM Essentials

August 10th, 2011

Today I had the pleasure of joining David Alston from Radian6 and the legendary Brent Leary of CRM Essentials for a webinar live from CRM Evolution. We had a lively conversation about some of the key social business findings that … Continue reading

Is Your Business Suffering from Social Media Denial?

June 23rd, 2011

Kevin Casey, intrepid journalist for InformationWeek, rang me up this week for input on his article, “Do Nonsocial SMBs Know Something We Don’t?” In the article, Kevin’s ponders whether SMBs that haven’t bought into social media have good reasons to … Continue reading

Is There a Method to Social Media Madness?

April 13th, 2011

By Sanjeev Aggarwal and Laurie McCabe, SMB Group, and Brent Leary, CRM Essentials SMB adoption of social media for sales, marketing, product development and customer service is on the rise – but how are SMBs tracking, analyzing and measuring the … Continue reading