“Organizations need empirical data to make both strategic and tactical decisions. If they can see what’s happening, they can spot opportunities and go after them. Or if all of the sudden there’s a new issue starting to bubble, you’ll see it and you can hone in on it. “
California Dreaming? Salesforce’s Dreamforce SMB Story
This is part one of a two-part blog series discussing Salesforce.com’s strategy to help SMBs better capitalize on technology. This first post provides perspectives from several Salesforce SMB customers on how they are rethinking their business models and using technology to get ahead. The second post,
Salesforce’s Strategy to Bring Game Changing Technologies to SMBs
This is part two of a two-part blog series discussing Salesforce.com’s strategy to help SMBs better capitalize on technology. Part One, California Dreaming? Salesforce’s Dreamforce SMB Story, provides perspectives from several Salesforce SMB customers. This second
Is Salesforce.com Outgrowing SMBs?
Salesforce.com's Marc Benioff is a great visionary with a big appetite for change. From packaged software to the cloud, from CRM to platform-as-a-service, he's painted a color by number picture for businesses to emulate. But does his latest work, “the social enterprise" come with an easy enough guide for small businesses to paint it? The Paint-by-Numbers Social Enterprise Be...
Reflections on Dreamforce 2011: Now the Cloud Can Ride the Waves
This year, Salesforce.com's Dreamforce event--with a record-setting 45,000 attendees--got me thinking about the early days before the cloud was the cloud, how far its come, and how perfectly poised it is to ride the waves now driving technology adoption--mobile and social solutions. Traveling in the Way Back Machine ...
Flying Through the Cloud: Dreamforce Takeaways at 50,000 Feet
A couple of weeks ago, I attended Salesforce.com’s Dreamforce event--along with about 19,000 other people. Having had a chance to digest the proceedings (as well as Thanksgiving dinner), here’s my commentary on what stood out as the top takeaways from the conference in terms of where Salesforce is headed and what it means for the sof...