Recent 10 Posts

Why Size Matters: How Marketing Automation Vendors Define the SMB Market

March 25th, 2015

This is the third post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading

Number of Mobile Apps Small Business Employees Use Regularly

March 25th, 2015

SMB Adoption and Trends in Marketing Automation

March 23rd, 2015

This is the second post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading

Sneak Peek: Infusionsoft’s ICON 2015 Conference for Small Business Marketers

March 20th, 2015

Laurie: Hi, this is Laurie McCabe for SMB Spotlight and today I have the pleasure of speaking with Greg Head. Greg is the CMO, Chief Marketing Officer at Infusionsoft and I’ll be heading out to Infusionsoft’s 2015 ICON conference, which will … Continue reading

“Must-Consider” Marketing Trends for SMBs

March 19th, 2015

This is the first post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to … Continue reading

The Cloud: Mother of Re-invention for IBM

March 6th, 2015

As a 104-year old company, IBM has undergone many makeovers over the years to tack to the ever-changing winds of the technology industry and the market. 2015 ushered in what may prove to be one of it’s biggest transformations, when … Continue reading

Discussing 2015 SMB Tech Trends, Part 4: KPIs Trump ROI and TCO as the New “Show Me” Metric

February 2nd, 2015

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium … Continue reading

Discussing 2015 SMB Tech Trends, Part 3: SMBs Reinvent Marketing for the New Buyer Journey

January 29th, 2015

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium … Continue reading

Discussing 2015 SMB Top Tech Trends, Part 2: The Internet of Things (IoT) Comes Into Focus

January 26th, 2015

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium … Continue reading

Discussing 2015 SMB Tech Trends, Part 1: Cloud is the New IT Infrastructure for SMBs

January 22nd, 2015

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium … Continue reading