Barriers to SMB Technology Adoption—and How to Get Over Them

Are you one of the many small and medium business decision-makers who knows that you need to figure out how to do a better job of putting technology to work for your business—but aren’t sure where to start?

You’re not alone: 82% of SMBs say that using technology effectively is critical to business survival and growth. But SMBs face several obstacles in the quest to get the most out of their technology investments.

I share my perspectives and data from our  SMB Group research on this topic in this podcast with Lucy Thorpe, moderator of The Growth Business podcast.

Tune in to hear our conversation and learn about:

  • The yin and yang of digital transformation—and how to get past the hype
  • The challenges SMBs face in updating their technology strategy to better support business goals
  • Developing a strategy to take automate, organize and integrate your business today—and get the headroom you need for new initiatives in the future
  • “Evidence of trust”—what you should look for in the vendors you do business with beyond features and functions.

You can listen to our 20-minute podcast here.

Source: Laurie McCabe’s Blog

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