SMB Progress Along the Digital Transformation Continuum: An SMB Group Infographic

During this past year and a half in particular, it’s become abundantly clear that businesses of all shapes and sizes need to put technology solutions to work to meet the challenges of our increasingly unpredictable world. Small or large, businesses need a strategy and the technology to execute on it to meet evolving market, employee and operational requirements.

But how are SMBs—who are often at a disadvantage versus large companies in terms of expertise, budgets—progressing along the digital transformation continuum?

This free SMB Group infographic, SMB Digital Transformation Trends, sponsored by Acumatica, Dell Technologies and Xero, answers this question in detail. The infographic explores many aspects of digital transformation, through the lenses of business size, industry and digital transfromation status, including:

  • Perceptions of the connection between technology and business performance
  • Key drivers for and challenges to adopting digital solutions
  • Status of digital transformation
  • Automation priorities
  • The role of cloud-based solutions in digital transformation
  • The link between business performance and digital transformation status

Data in the infographic is sourced from SMB Group’s 2021 SMB Technology Directions for a Changing World Survey Study, which examines how SMBs are reshaping their business and technology strategies for what comes next. In February 2021, we surveyed 761 North American SMB (1–1,000 employees) decision makers and influencers and midmarket (1,000–2,500 employees) organizations. Here, we refer to the entire sample as “SMBs” for the sake of brevity. Click here to read the full eBook.

SMB Group provides technology vendors with complete research results, advisory, and content services to help drive successful strategies to engage with SMBs. If you’d like to learn more about these services, and how we can help support your path forward, please contact Lisa Lincoln, Director of Client Services at

© SMB Group 2021

Source: Laurie McCabe’s Blog

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