Social media management for small businesses is a very hot area. A few weeks ago, I posted a blog about social media management solutions available to help small businesses manage their online and social presence more efficiently and effectively. While this is still a very nascent...
Tag: social software
Top Trends Most Evident at the 2010 Small Business Technology Summit
Back in the beautiful Live Free or Die state after attending the 2010 Small Business Summit earlier this week. This is a fantastic event coordinated by Ramon Ray and Marian Banker, and held at the Digital Sandbox in the financial district in New York. Wheth...
What is Social Media Management, and Why Should You Care?
(Originally published on March 4, 2010, in Small Business Computing) What is Social Media Management? As described in the column “
What is Social Networking, and Why Should You Care?
(Originally published in Small Business Computing, April 7, 2009) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabulary is often confusing and complicated, and insiders often add to t...
What Will Social Networking Displace?
Just a couple of years ago, many people were still debating whether digital social networking was just a flash in the pan. With social media growth surging, that that debate is over. People have moved on to try and figure out where social networking is headed—as evidenced when I Googled the “future of social networking” and got 542,000 results. Now of course I didn’t read all of them, but a co...
Tweeting Practices that Drive Me Crazy (in no particular order)
Don't get me wrong. I think Twitter can be extremely effective as a business social networking tool. Tweets that raise a thought-provoking question, point to useful information, rally for a cause or introduce a new idea or issue are all good! And it's fine when people share interesting or funny things that happen to them throughout the day.
Demandbase—Can it Turn Your Web Traffic Into Treasure?
Like most analysts, my schedule is usually chockfull of briefings from vendors. Some of these are boring, some are interesting, and once in a blue moon, a vendor comes along with a solution that everyone should know about. Demandbase (www.demandbase.com) is one of these solutions. I initially came across the vendor late last fall, when I was judging for the Destination CR...
Reading the Top Trends Barometer at the 2009 Small Business Summit
Just got back from Small Business Summit 2009—an awesome event put on by Ramon Ray (www.smallbiztechnology.com) and Marian Banker (www.primestrategies.com ) at the Digital Sandbox in New York City. Turn out for the Summit was terrif...
2009 Small Business Trends: No Longer Business as Usual
In 2009, it’s no longer business as usual. The sharp economic decline has led many small companies to slash operating costs and cut staff to the bone. In the wake of small businesses’ initial shock and awe, uncertainty has become the new normal. With little fat left to trim, smal...
My Top Takeaways from Lotusphere 2009
As always. IBM’s Lotusphere has been chock full of announcements about new products, upgrades and partnerships. At Lotusphere, “resonance” was the overarching theme, framing the benefits of having multiple applications work in harmony to amplify the benefits of individual solutions, and create better business outcomes (or something like that, I’m paraphrasing here!). One level down from that, ...