Tag: B2B

BrightInfo: Helping SMBs Make the Most of Their Digital Content

Laurie: In this SMB Spotlight I’m talking to Boaz Grinvald, CEO of BrightInfo. BrightInfo just launched a B2...

Demandbase—Can it Turn Your Web Traffic Into Treasure?

Like most analysts, my schedule is usually chockfull of briefings from vendors. Some of these are boring, some are interesting, and once in a blue moon, a vendor comes along with a solution that everyone should know about. Demandbase (www.demandbase.com) is one of these solutions. I initially came across the vendor late last fall, when I was judging for the Destination CR...