Today’s SMB Social Media Market Creates Opportunities for Tomorrow

August 6th, 2012

SMB businesses are increasing their adoption of social media solutions year over year–rising from 44% to 53% in small business (1-99 employees) and 52% to 63% in medium business (100-999 employees). But what business functions are SMBs using social media … Continue reading

Solving the SMB Social Media Marketing Conundrum

July 30th, 2012

The SMB Group’s latest survey, 2012 Small and Medium Social Business Study, examines how and why small and medium businesses (SMB) are using social media in their businesses today. The study also provides trending analysis based on comparison with SMB … Continue reading

What is Social Media Management, and Why Should You Care?

March 8th, 2010

(Originally published on March 4, 2010, in Small Business Computing) What is Social Media Management? As described in the column “What is Social Networking, and Why Should You Care?” Internet-based social media make it easier for people to listen, interact, … Continue reading

Small Businesses interest in Social Media increasing rapidly

September 27th, 2009

In a recent very small business (businesses with 10 employees or less), Social Media ranked at the top of the list among the tools used by small businesses to market/promote their business (see Figure 1). The use of all ‘Digital … Continue reading

Social Networking – The SMB challenge and how the SMBs can gain value from Salesforce.com Cloud Service solution

June 3rd, 2009

Social networking sites like Twitter, Facebook, LinkedIn, WordPress are all the range in the B2B and B2C world today. But does the SMB business owners/CEOs or a lone marketing person have the time to devote to track and follow these … Continue reading

What Will Social Networking Displace?

June 3rd, 2009

Just a couple of years ago, many people were still debating whether digital social networking was just a flash in the pan. With social media growth surging, that that debate is over. People have moved on to try and figure … Continue reading