(Originally published on March 4, 2010, in Small Business Computing) What is Social Media Management? As described in the column “
Tag: SMB
Relevance of Marketing Tools/Media in Customer Acquisition
The topic of lead generation and the role of various media solutions in the lead generation process draw significant conversation. From a survey of small businesses done in the summer of 2009 and detailed in my blog, '
A Closer Look–Dell Managed Services for SMBs
Last April, I participated in Dell’s Managed Services launch for SMBs. At the event, Dell had a couple of customers on hand who were both very satisfied with the service. Later in the year, Dell asked my colleague Sanjeev Aggarwal and I to conduct a Dell-sponsored research study to learn more abou...
Does IBM Lotus Really Want to Get Small? My Take on Brent Leary’s Podcast
I still haven’t had time to write about Lotusphere 2010, but in the meantime, you may want to listen to the conversation I had with small business guru and friend Brent Leary. Last week, Brent interviewed me about my take on this year's Lotus event, announcements and news. Naturally, our conversation centered on the small business angle, which...
Standing Out in a Sea of Green IT: IBM’s Scalable Modular Data Centers for Midsize Companies
As a follow up to my post What Is Green IT and Why Should You Care?, I had the opportunity to talk with Steve Sams, VP for IBM’s Global Site and Facilities Services, along with several other members of IBM’s green team. As part of its
SMB Collaboration Battle Heats Up: VMware Announces Deal to Acquire Zimbra
As we predicted just a couple of weeks ago in our 2010 Top 10 SMB Technology Predictions, the collaboration battle is heating up! VMware just announced that has entered into a definitive agreement with Yahoo! to acquire
What Is Green IT, and Why Should You Care?
(Originally published in Small Business Computing, December 29, 2009) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabu...
2010 Top 10 SMB Technology Market Predictions
Fellow SMB analyst Sanjeev Aggarwal and I have teamed up to bring you our top ten technology related predictions-plus three bonus predictions--for the SMB (companies with 1-1000 employees) market for 2010. Details for each prediction follow the list below. Remember to vote for your top prediction
Top Takeaways from IBM’s General Business Influencer Summit
Last week, I attended IBM’s General Business (GB) Influencer Summit for analysts covering the mid-market (companies with 100 to 1000 employees and larger enterprises that are not currently spending a lot with IBM, sometimes termed “white space” accounts). I’ve attended this event since IBM began holding them a few years back. IBM recently split GB into two groups, creating separate sales and ...
PDFSalesLeads-A Clever Solution to the Pesky .PDF Problem
In our industry, vendors spend a lot of time and money developing white papers to educate prospects about new technologies. White papers that are well-researched and clearly written can help explain the value of new or complex solutions to the audiences that can potentially benefit from them. Of course, vendors also want to generate qualified sales leads from their white papers. But when it c...