Laurie: Hi, this is Laurie McCabe for SMB Spotlight and today I have the pleasure of speaking with Greg Head. Greg is the CMO, Chief M...
Tag: Marketing
“Must-Consider” Marketing Trends for SMBs
This is the first post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to Capita...
Discussing 2015 SMB Tech Trends, Part 3: SMBs Reinvent Marketing for the New Buyer Journey
Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals. On this episode,...
Slide Show Version! SMB Group’s Top 10 SMB Tech Trends for 2015
(Originally published on the SMB Group website and available here in .pdf format). Here are SMB Group’s Top 10 SMB Technology Trends for 2015 in slide show format! [slideshare id=43259113&doc=smbgroup-top10smbtechtrend...
Looking at the Big Picture for SMB Sales and Marketing: revenue + associates
Laurie: Hi, this is Laurie McCabe from the SMB Group. Today I’m talking to Louis Gudema, president of revenue + associates, which helps companies generate more revenue through measureable sales and marketing improvements. So Louis, I’ve known you for a while and I’ve know that revenue + associates is a new company ...
Five Things SAP Needs To Do To Make “Simple” Real
There’s probably nothing harder for a busines...
Why Vendor Definitions of SMB Size Matter
The SMB "market" actually represents a very diverse, fragmented collection of businesses—from solopreneurs running home-based lifestyle businesses, to mom-and-pop shops, to fast-growth startups, to midmarket firms who've been in business 30-plus years—as well many more permutations and combinations. While all sorts of segmentation nuances must be considered, technology vendors most often use e...
Six Inspirations for Small Businesses From ICON14
Entrepreneurs have always been a rare breed. And, as the U.S. employment rate has improved, the overall rate...
VerticalResponse: Taking the Guesswork Out of Email Marketing and Social Media for Small Businesses
Laurie: Hi, this is Laurie McCabe from the SMB Group, and today I’m talking to Janine Popic...
VerticalResponse: Taking the Guesswork Out of Email Marketing and Social Media for Small Businesses
Laurie: Hi, this is Laurie McCabe from the SMB Gro...