Tag: Analytics

SMB Adoption and Trends in Marketing Automation

This is the second post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to Capit...

“Must-Consider” Marketing Trends for SMBs

This is the first post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to Capita...

Discussing 2015 SMB Tech Trends, Part 4: KPIs Trump ROI and TCO as the New “Show Me” Metric

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals.  On this episode,...

Slide Show Version! SMB Group’s Top 10 SMB Tech Trends for 2015

(Originally published on the SMB Group website and available here in .pdf format). Here are SMB Group’s Top 10 SMB Technology Trends for 2015 in slide show format! [slideshare id=43259113&doc=smbgroup-top10smbtechtrend...

SMB Group Top 10 SMB Technology Trends for 2015

(Originally published on the SMB Group website and available here in .pdf format). Here are SMB Group’s Top 10 SMB Technology Trends for 2015! A more detailed description of each follows below. (Note: SMB Group is the s...

Dell’s Strategy to Bring Game-Changing Technologies to SMBs

This is the second post in a two-part blog series discussing Dell’s strategy to help SMBs better capitalize on technology. The first, A New Cloud Formation: Dell Cloud Marketplace, provides perspectives from Dell World 2014. This second post, which is excerpted from SMB Group's April 2014 repo...

Intuit’s Strategy to Bring Game Changing Technologies to SMBs

This is the second post in a two-part blog series discussing Intuit’s strategy to help SMBs better capitalize on technology. The first, Intuit QuickBooks Connect: Where Small Business Is Big Business provides perspectives from Intuit’s 2014 QuickBooks Connect event. This sec...

Using ATS and Assessments for an Automated, Uniform Recruitment Process

Whether a business is large or small, identifying, qualifying and hiring the right employees is critical to innovation and growth. But, as the recession wanes and the economy picks up, more companies are hiring, and competition—especially for top talent is intensifying. This makes it more difficult for many companies to find, track and hire the talent they need to thrive.