By Kelly Teal, Contributing Analyst The last thing midmarket companies need is another AI demo. They need AI they can use without hiring more people, stitching together more integrations or betting on outcomes they can’t afford to get wrong. The stats back that up. SMB Group’s 2026 survey of 389 midmarket technology decision-makers found that 74% are piloting, deploying or scaling AI. Yet...
Category: "smb trends"
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Why Workday Sana Is Relevant to SMBs
The Demand Signal Is There Over 50% of SMB that use AI, report high or transformational value specifically in IT management, finance, and HR — and a large majority say they'd pay a premium for AI capabilities embedded in the business apps they already use. Workday and Sana are squarely in those high-value functions. Figure 1: Workday GO with Sana AI Platf...
Workday GO: Progress on the Midmarket, But the Real Test Lies Ahead
By Kelly Teal, Contributing Analyst SMB Group With new packaging, AI-driven deployment, and a simplified delivery model, Workday is addressing long-standing SMB barriers with its GO Platform. However, affordability, ROI clarity, and ecosystem execution remain critical to proving the offering at scale. For years, Workday has faced a persistent perception challenge in the SMB market: that ...