Category: "smb trends"

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Workday GO: Progress on the Midmarket, But the Real Test Lies Ahead

Workday GO: Progress on the Midmarket, But the Real Test Lies Ahead

By Kelly Teal, Contributing Analyst SMB Group With new packaging, AI-driven deployment, and a simplified delivery model, Workday is addressing long-standing SMB barriers with its GO Platform. However, affordability, ROI clarity, and ecosystem execution remain critical to proving the offering at scale. For years, Workday has faced a persistent perception challenge in the SMB market: that ...

SMBs and AI: Embracing the Future of Smart Business

SMBs and AI: Embracing the Future of Smart Business

In an era increasingly driven by technology, small and medium-sized businesses (SMBs) are increasingly interested in using artificial intelligence (AI) as a catalyst for growth and innovation. A comprehensive survey conducted by SMB Group highlights this trend, revealing the attitudes and adoption rates of AI among 744 SMBs. SMB Interest in and Adoption of AI […]