Financials are the backbone of every business. Modern financial solutions and services are always essential to power business growth and viability—and are especially important in volatile and uncertain times. SMB Group’s What’...
Category: Blog – Laurie McCabe

TaroWorks and Salesforce: Empowering Nonprofit Organizations In Remote Locations
Nonprofits differ from for-profit businesses because they are driven by a mission to have a positive impact on society. But whether organizations are for-profit or nonprofit, they share a common requirement: they ne...

New Report: Building a Stronger Brand with a Unified Marketing Platform
The customer buying journey has been steadily moving online, and the COVID-19 pandemic has significantly accelerated this digital migration. Experts say that half to two-thirds of the buyer’s journey is now digital. Bus...

Digital Marketing for Small Businesses: Boost Your Brand and Business with this Powerful Resource
When it comes to marketing your small business, you can’t rely on outdated methods. The digital age has changed the way customers behave and what they expect from businesses. Businesses need to make it easy for customer...

Key Enablers to Improve Workplace Communication in 2022
Good workplace communication is essential to the success of any business. As communication platforms become increasingly sophisticated, and workstyles and locations shift, the question of how to best communicate with your team bec...

How Winthrop Wealth Empowers Advisors to Better Serve Clients with Salesforce AppExchange
By Kelly Teal, Contributing Analyst, and Laurie McCabe, Cofounder, SMB Group

Top Takeaways from Workday’s 2022 Innovation Summit
I recently attended Workday’s 2022 Innovation Summit for analysts, where the executive team filled us in on where Workday has been and where it’s headed. Here are my top takeaways from the event. FY 2022 Was a Very G...

Dell Client Device Announcements: Marrying Innovation With Sustainability
We all want and need new technology to power our businesses, help employees work more productively, and bring more convenience and flexibility to our lives. But more of us are increasingly troubled by the impact our appetite for te...

Xero: Ramping Up for Growth with New Roles and a New Division
There’s been a lot of news—and a lot of new at Xero. The company just announced that its appointing Chris O’Neill to the newly created role of Chief Growth Officer. Reporting directly to Xero CEO Steve Vamos, O’Neill is tasked with the job of setting and meeting strategic objectives for Xero’s newly-created Applications & Services division, which is part of Xero’s small business platform. ...

How Fake Reviews Hurt SMBs and What One Online Giant Is Doing to Fight the Problem
Photo by Anna Shvets on <a href="https://www.pexels.com/photo/person-in-white-long-sleeve-shirt-holding-credit-card-4482896/" rel="nofollow">Pexels.com</a> –by SMB Group’s Kelly Teal, Contributing Analys...