During this past year and a half in particular, it’s become abundantly clear that businesses of all shapes and sizes need to put technology solutions to work to meet the challenges of our increasingly unpredictable world. Small or large, businesses need a strategy and the technology to execute on it to meet evolving market, employee and operational requirements. But how are SMBs—who are ofte...
Category: SMB strategy
Why Customer Service Is the New Marketing
Digital word-of-mouth has expanded the power of current customers to influence buying decisions of prospective customers. I’ve shared some advice about how to use customer service as a new form of marketing with GetApp as part of their #RebuildYourSmallBusiness series in my article,
How the SMB Technology Buying Journey Changes As Businesses Grow
Want to learn more about the factors that influence SMB technology buying decisions? Take a look at this new SMB Group infographic, The SMB Technology Bu...