SMB survey was done December 2021 © SMB Group, Inc.
Category: SMB strategy
Significant Industry Variation: Potential Negative Impact of the Talent Shortage and Infectious Diseases
SMB survey was done December 2021 © SMB Group, Inc.
Significant Industry Variation: Potential Negative Impact of Rising Inflation and Supply Chain Interruptions
SMB survey was done December 2021 © SMB Group, Inc.
Concerns About Macro Trends Loom
SMB survey was done December 2021 © SMB Group, Inc.
Most SMBs Are Optimistic About 2022
SMB survey was done December 2021 © SMB Group, Inc.
GoTo: The Significance of LogMeIn’s Rebranding and New, Streamlined Offerings
–-by Kelly Teal, SMB Group Contributing Analyst, and Laurie McCabe, SMB Group Co-founder & Partner February, longtime software-as-a-service provider LogMeIn made two key moves. First, the company ditched its 20-year-old LogMeIn moniker in favor of its new, “GoTo” brand. But the announcement goes beyond rebranding. It has streamlined its product portfolio into two main offeri...
Six Ways Technology Has Helped Small and Medium Businesses Build Back Better
Technology has played an important role in helping many small and medium businesses successfully navigate through the challenges and uncertainties surrounding the pandemic—and will continue to provide many benefits into the foreseeable future. Technology is increasingly intertwined with business performance. From time savings and efficiency gains to better data and insights for decision-maki...
SMB Progress Along the Digital Transformation Continuum: An SMB Group Infographic
During this past year and a half in particular, it’s become abundantly clear that businesses of all shapes and sizes need to put technology solutions to work to meet the challenges of our increasingly unpredictable world. Small or large, businesses need a strategy and the technology to execute on it to meet evolving market, employee and operational requirements. But how are SMBs—who are ofte...
Why Customer Service Is the New Marketing
Digital word-of-mouth has expanded the power of current customers to influence buying decisions of prospective customers. I’ve shared some advice about how to use customer service as a new form of marketing with GetApp as part of their #RebuildYourSmallBusiness series in my article,
How the SMB Technology Buying Journey Changes As Businesses Grow
Want to learn more about the factors that influence SMB technology buying decisions? Take a look at this new SMB Group infographic, The SMB Technology Bu...