Category: Blog – Laurie McCabe

Slideshow: Highlights SMB Group 2011 Social Business Study

We will be launching a new version of our SMB Social Business Study this spring. In the meantime, we wanted to share some of the highlights from the 2011 study for the small business segment (1-99 employees) to whet your appetite for the 2012 edition! The 2012 Social Business and Collaboration Study will refresh the 2011 version. It will zero in on how SMB social business trends, and compare...

Highlights from the 2011 SMB Group Collaboration Study

The SMB Group and CRM Essentials recently completed the 2011 SMB Collaboration and Communications Study. We asked more than 800 SMB (small business is 1-99 employees; medium business is 100-999 employees) decision-makers and influencers how they collaborate, what t...

Smarter Commerce for the Midmarket: An Interview with IBM’s Ron Kline

In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This is the third post in the series, which is a summarize transcript o...

Smarter Commerce for the Midmarket: An Interview with IBM’s Ron Kline

Here’s an edited transcript of the podcast series that Brent Leary of CRM Essentials and Sanjeev Aggarwal, of SMB Group recorded with Ron Kline, director of marketing for IBM’s midmarket division, about IBM’s Smarter Commerce solutions for SMBs. If you’d like to listen to the recorded podcast series, select below. [soundcloud url="https://a...

Closing the SMB Business Intelligence Gap

Most small and medium businesses (SMBs) can relate to Albert Einstein’s famous quote that  “Information is not knowledge.”  Many SMBs have plenty of data, but find it challenging to get the insights from it that they need to run their businesses more effectively and efficiently. Businesses have always needed the ability to track and measure critical success metrics in a quantifiable way. The p...

Are You Ready? Transforming Your Business for the Smarter Customer

—by Laurie McCabe, SMB Group In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This is the secon...