Author: Sanjeev Aggarwal

Top Customer-Facing Mobile Apps for SMBs Today–and the Trajectory for Tomorrow

How are SMBs using mobile solutions to interact with their customers, suppliers and partners? What are top mobile apps that SMBs offer for their external customers, partners and supplier to use? Just as important, what mobile applications are they planning to deploy? We found out in our recently completed SMB Group

The Yin and Yang of Mobile Applications For SMBs

What are SMBs top business challenges, and how well do mobile solutions help them meet these challenges? Interestingly, that depends on whether you’re asking them about the benefits of having their employees use internal mobile apps, or the value of offering mobile apps and mobile-friendly web sites for external customers, partners and suppliers to use. We asked more than 750 SMB (small busine...

YouDazzle: Where Cloud Collaboration Meets Network Marketing

In SMB Group studies, small business decision-makers consistently put colleagues, friends and family at or near the top of the list as key sources for advice when it comes to selecting technology solutions for their businesses (Figure 1). Figure 1: Who SMBs Turn to for Guidance About Technology Solutions

Dell Extends its End-to-End Storage Story for SMBs

Storage is a key requirement for today's small-to-medium business (SMB) and mid-market enterprises. As the amount of data multiplies, and the need to protect critical data grows, SMBs now require many of the same data storage capabilities as larger enterprises. With these requirements in mind, Dell recently announced the ac...

Is Your Midsize Business Ready to Change Before You Have To? Gearing Up for the New Marketing

In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This is the sixth post in...

Swimming with the Smarter Customer: The Speedo International Story

—by Laurie McCabe, SMB Group, in partnership with Brent Leary, CRM Essentials Recently, Brent Leary and I had the opportunity to talk with Gareth Beer, Ecommerce Manager for Speedo International and learn about how Speedo International is applying smarter commerce philosophies and solutions to better serve its customers. We think Beer's insigh...

What Can We Learn From This Year’s Holiday Season?

—by Brent Leary, CRM Essentials In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This is the fourth post in th...

Closing the Business Intelligence Gap for Small Businesses

Most small and medium businesses (SMBs) can relate to Albert Einstein’s famous quote that  “Information is not knowledge.”  Many SMBs have plenty of data, but find it challenging to get the insights from it that they need to run their businesses more effectively and efficiently. Businesses have always needed the ability to track and measure critical success metrics in a quantifiable way. The p...