Tag: Small Business

Intuit’s Strategy to Bring Game Changing Technologies to SMBs

This is the second post in a two-part blog series discussing Intuit’s strategy to help SMBs better capitalize on technology. The first, Intuit QuickBooks Connect: Where Small Business Is Big Business provides perspectives from Intuit’s 2014 QuickBooks Connect event. This sec...

Intuit QuickBooks Connect: Where Small Business Is Big Business

This is part one of a two-part blog series discussing Intuit's strategy to help SMBs better capitalize on technology. This first post provides perspectives from Intuit's 2014 QuickBooks Connect event. The second post, I...

California Dreaming? Salesforce’s Dreamforce SMB Story  

This is part one of a two-part blog series discussing Salesforce.com’s strategy to help SMBs better capitalize on technology. This first post provides perspectives from several Salesforce SMB customers on how they are rethinking their business models and using technology to get ahead. The second post,

Salesforce’s Strategy to Bring Game Changing Technologies to SMBs

This is part two of a two-part blog series discussing Salesforce.com’s strategy to help SMBs better capitalize on technology. Part One, California Dreaming? Salesforce’s Dreamforce SMB Story, provides perspectives from several Salesforce SMB customers. This second

Why Vendor Definitions of SMB Size Matter

The SMB "market" actually represents a very diverse, fragmented collection of businesses—from solopreneurs running home-based lifestyle businesses, to mom-and-pop shops, to fast-growth startups, to midmarket firms who've been in business 30-plus years—as well many more permutations and combinations. While all sorts of segmentation nuances must be considered, technology vendors most often use e...