Tag: SaaS

Top Trends Most Evident at the 2010 Small Business Technology Summit

Back in the beautiful Live Free or Die state after attending the 2010 Small Business Summit earlier this week. This is a fantastic event coordinated by Ramon Ray and Marian Banker, and held at the Digital Sandbox in the financial district in New York. Wheth...

SAP Aims for SME

I dialed into SAP’s SME (small and medium enterprises) Global Business Update Call a couple of weeks ago. Jeff Stiles, SVP, SME, Volume & Ecosystem Marketing, provided analysts a recap of recent SAP SME highlights, and shared strategic directions for 2010. I’ve been following SAP in the SME market since it acquired TopManage (which later become SAP Business One) in 2002, so I’m always inter...

What is Social Media Management, and Why Should You Care?

(Originally published on March 4, 2010, in Small Business Computing) What is Social Media Management? As described in the column “

2010 Top 10 SMB Technology Market Predictions

Fellow SMB analyst Sanjeev Aggarwal and I have teamed up to bring you our top ten technology related predictions-plus three bonus predictions--for the SMB (companies with 1-1000 employees) market for 2010. Details for each prediction follow the list below. Remember to vote for your top prediction

Top Takeaways from IBM’s General Business Influencer Summit

Last week, I attended IBM’s General Business (GB) Influencer Summit for analysts covering the mid-market (companies with 100 to 1000 employees and larger enterprises that are not currently spending a lot with IBM, sometimes termed “white space” accounts). I’ve attended this event since IBM began holding them a few years back. IBM recently split GB into two groups, creating separate sales and ...

PDFSalesLeads-A Clever Solution to the Pesky .PDF Problem

In our industry, vendors spend a lot of time and money developing white papers to educate prospects about new technologies. White papers that are well-researched and clearly written can help explain the value of  new or complex solutions to the audiences that can potentially benefit from them. Of course, vendors also want to generate qualified sales leads from their white papers. But when it c...

Workingpoint’s New Twist on SaaS Pricing for Small Businesses

In a post earlier this month, I raised the issue that SaaS vendors targeting small businesses need to start experimenting with different pricing options if they want to create a true volume market for their solutions (Prescription for Subscription Fatigue? Time for New ...

FinancialForce: A New Force in Cloud-based Accounting

Last week, Unit 4 Aggresso, parent company of CODA, announced that it has teamed up with Salesforce.com to launch FinancialForce.com. FinancialForce.com is actually Coda2Go, the cloud based accounting application that CODA built from the ground up on the Force.com platform, and sold through AppExchange. The deal pushes FinancialForce into the spotlight as a poster child for Force.com, and under...