SAP has forged its corporate identity in the large enterprise space, serving the likes of Coca Cola and Dow Chemical. But, while attending SAP's Sapphire user event last week, I had the opportunity to meet with Andreas Wolfinger, Global Head of Solution Management and Product Management for SAP Business One, and Jennifer Schulze, Director SME Solutions Marketing (who I interviewed in this
Tag: Business One
SAP Aims for SME
I dialed into SAP’s SME (small and medium enterprises) Global Business Update Call a couple of weeks ago. Jeff Stiles, SVP, SME, Volume & Ecosystem Marketing, provided analysts a recap of recent SAP SME highlights, and shared strategic directions for 2010. I’ve been following SAP in the SME market since it acquired TopManage (which later become SAP Business One) in 2002, so I’m always inter...