This is the sixth and final post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to Capitalize on Them
Author: Laurie McCabe
Choosing a Marketing Automation Solution That Works for Your Business: Vendor Solutions and Pricing
This is the fifth post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to Capitalize on Them
BI and Analytics for Mid-Market Businesses: My Podcast with SAP
I recently participated, with Paul Clark from SAP, in a thought leadership podcast on the topic of Enterprise Performance Management (EPM), Business Intelligence(BI) and Social Analytics for Midmarket companies. Brief Overview: We discuss the various aspects and uses of Enterprise Performance Management (EPM), Business Intelligence (BI), and Social Analytical tools within...