In a recent very small business (businesses with 10 employees or less), Social Media ranked at the top of the list among the tools used by small businesses to market/promote their business (see Figure 1). The use of all 'Digital Media' tools by SMB has seen a dramatic increase in the past 2 years at the at the expense of 'traditional media' tools. Many businesses are finding that marketing c...
Category: Blog – Sanjeev Aggarwal
Deciding what survey software to use?
SurveyGizmo is very easy to use; value priced and provides the most extensive set of features among all the survey software solutions I evaluated.
Prognosis on SAP’s Business ByDesign – SaaS based ERP solution for the core mid-market
I came across a good analysis on some aspects of SaaS vs. on-premise vendors and solutions in the smoothspan post Why Do SaaS Companies Lose Money Hand Over Fist?
Avaya-Nortel will prove to be a formidable competitor for Cisco in the SMB Voice & Unified Communications Market
Avaya has been in heavy competition with Cisco for the SMB and Mid-Market Unified Communications market, with Cisco steadily gaining market share in the SMB IP-communication segment. However, the combined Avaya-Nortel will position them with roughly twice the market share in the worldwide SMB market – close to 30%, almost 2X of Cisco.
Business Intelligence (BI) – Does it have a place in the SMB and Mid-Market Enterprises?
The recent demise of LucidEra has brought forward the discussion of the need for BI in the SMB and Mid-Market enterprises (companies with 1-999 employees and revenues usually less than $1 billion). My take is that this was based on the limited BI value LuidEra offered and the current difficult economic conditions vs. their SaaS based business mo...
The Compelling TCO Case for Cloud-based business applications in SMB and Mid-Market Enterprises
A 4-year total cost of ownership (TCO) perspective comparing cloud and on-premise business application deployment
Intuit’s Federated Apps Cloud Computing Partner Platform Will Provide Very Significant Benefits to ISVs
One of the key technology pain-point (for SMBs) relate to multiple disparate SaaS/on-premise based business and collaboration applications that do not talk to each other (requiring re-entry of the same data) and each with their own separate access, UI, billing and pricing schemas – making it very difficult for them to resolve problems when they oc...
Video Conferencing Solution – Now Affordable by the SMBs
As the on-premise systems now support reservationless On-demand conferencing, they let employees hold impromptu meeting, without pre-scheduling these meetings – allowing them to collaborate when they need to, with whomever they need to, provided both parties have access to compatible video conferencing systems. ...
The next generation Contact Center – Social Networking + Traditional Contact Center
The traditional contact centers now support more real-time communications technologies – VoIP, IVR, e-mail, IM. However, the intelligence and information repositories that are leveraged by these contact centers is very much static and internally focused. With the growing pop...
Social Networking – The SMB challenge and how the SMBs can gain value from Salesforce.com Cloud Service solution
Social networking sites like Twitter, Facebook, LinkedIn, WordPress are all the range in the B2B and B2C world today. But does the SMB business owners/CEOs or a lone marketing person have the time to devote to track and follow these sites without spending an inordinate amount to time and effort – especially when there is no clearly identifiable direct linkage...