Author: Sanjeev Aggarwal

What are Managed Services, and Why Should You Care?

(Originally published in Small Business Computing, September 25, 2009) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabulary is often confusing and complicated, and insiders often add...

Small Businesses interest in Social Media increasing rapidly

Small Businesses interest in Social Media increasing rapidly

In a recent very small business (businesses with 10 employees or less), Social Media ranked at the top of the list among the tools used by small businesses to market/promote their business (see Figure 1). The use of all 'Digital Media' tools by SMB has seen a dramatic increase in the past 2 years at the at the expense of 'traditional media' tools. Many businesses are finding that marketing c...

Prescription for Subscription Fatigue? Time for New SaaS Pricing Models

As an analyst that’s covered the software-as-service (SaaS) market since 1999, I am briefed by vendors introducing new subscription services into the market on a regular basis. Many of these solutions provide small businesses with real solutions to real problems—whether helping you market your business, keep your books, manage projects or pay your bills (just to mention few). In many ways, SaaS...

What is a Thin Client, and Why Should You Care?

(Originally published in Small Business Computing, August 27, 2009) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabulary is often confusing and complicated, and insiders often add to...

What’s a Business App Appliance, and Why Should You Care?

August 6, 2009 — lauriemccabe (Originally published June 18, 2009 in Small Business Computing) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabulary is often confusing and complicated, and i...