Author: Laurie McCabe

Top Takeaways: 2018 Acumatica Summit

Acumatica celebrated it’s 10th anniversary with 1,100 of its best friends, customers and partners at the 2018 Acumatica Summit in Nashville, TN. CEO Jon Roskill and other Acumatica executives provided us with an update on 2017 performance, and a glimpse into the company’s future directions. 2017: A Banner Year Buyers have many choices for cloud ERP deployment, including softw...

Acquisio: Infusing Online Adverstising with Machine Learning for Smarter Campaigns

Attracting new customers and growing revenues are always top SMB goals–but achieving these goals is easier said than done. So I was interested in talking with Beth Thouin, who is VP Marketing at Acquisio (part of Web.com Group, Inc.), a paid media martech provider specializing in machine learning solutions, to find out how Acquisio can help even SMBs with the smallest budgets....

Pulse Check: SMBs and Digital Transformation

Most people realize that digital technologies are reshaping our lives and changing the way we get work done. As cloud computing, artificial intelligence (AI) and machine learning, the Internet of Things (IoT), analytics, robotics, augmented reality (AR) and virtual reality (VR) mature and converge, the possibilities seem to be limited only by our imaginations. But how are SMB (includi...

Sales Cloud Lightning Essentials: Putting Salesforce Back on the Small Business Track

At Dreamforce 2017 a few weeks ago, Salesforce launched Salesforce Sales Cloud Lightning Essentials, its latest offering for small businesses. This new solution—which I’ll call Sales Essentials from here on in—follows pretty quickly on the heels of SalesforceIQ, which the vendor introduced just two years ago. But unlike Salesforce IQ, which was built on a different code base than the ...