SMBs consistently rank “figuring out which IT solutions can best help my business” as one of their top IT challenges. So, I was interested in talking to Sanjeev Kapoor, Founder and CEO of IT Exchange—whose mission is to help SMBs around the world get access to high quality tech resources. Laurie: Sanjeev, can you start by telling us about why you started IT ...
Author: Laurie McCabe
From Funnel to Flywheel: HubSpot Comes Full Circle
HubSpot’s brand is almost synonymous with inbound marketing. But at its annual user conference, INBOUND 2018, HubSpot acknowledged that it takes more than a great inbound market...
Bullseye Marketing: Rx For SMB Growth
Laurie: Today I’m talking with Louis Gudema about his new book, Bullseye Marketing. Louis, I interviewed you about a year ago on your bullseye marketing techniques—but now you’ve wri...
Right-Sizing PC as a Service for SMBs: Dell PCaaS for Business
Today, we can buy almost anything “as a service”—from software to furniture to cars. This approach is becoming an increasingly attractive for many reasons: It helps people and companies to amortize product costs over time, removes procurement, management and maintenance chores that are intrinsic to many complex products, and provides a more flexible, automated refresh cycle. The as a ...
What Is Marketing Resource Management–and the Latest From Lately
Laurie: Today I’m talking with Kate Bradley Chernis, the CEO of Lately—for the second time—about her company, which we first discussed
Three Tips To Start Your Small Business
According to the U.S. Bureau of Labor Statistics’
When One Size Does Not Fit All: Kradle Wants to Adapt to Your Business Needs
Hundreds of vendors with thousands of solutions promise to help your business do everything f...
SAP’s SMB Directions, Challenges and Questions
SAP unleashed a firehose of information at SAPPHIRE 2018, held the first week of June. Key themes, as discussed in SAP press...
NetSuite Adoption Trends: Heading in the Right Direction
NetSuite recruiter Anderson Frank recently shared results of its latest survey with me. The study, which was conducted between January and April 2018, surveyed 1,143 NetSuite professionals, analyzed over 10,000 data points, and surfaced some interesting results in terms of the levels and types of activity NetSuite consultants a...