Laurie: Today I’m talking with Louis Gudema about his new book, Bullseye Marketing. Louis, I interviewed you about a year ago on your bullseye marketing techniques—but now you’ve wri...
Author: Laurie McCabe
Right-Sizing PC as a Service for SMBs: Dell PCaaS for Business
Today, we can buy almost anything “as a service”—from software to furniture to cars. This approach is becoming an increasingly attractive for many reasons: It helps people and companies to amortize product costs over time, removes procurement, management and maintenance chores that are intrinsic to many complex products, and provides a more flexible, automated refresh cycle. The as a ...
What Is Marketing Resource Management–and the Latest From Lately
Laurie: Today I’m talking with Kate Bradley Chernis, the CEO of Lately—for the second time—about her company, which we first discussed
Three Tips To Start Your Small Business
According to the U.S. Bureau of Labor Statistics’
When One Size Does Not Fit All: Kradle Wants to Adapt to Your Business Needs
Hundreds of vendors with thousands of solutions promise to help your business do everything f...
SAP’s SMB Directions, Challenges and Questions
SAP unleashed a firehose of information at SAPPHIRE 2018, held the first week of June. Key themes, as discussed in SAP press...
NetSuite Adoption Trends: Heading in the Right Direction
NetSuite recruiter Anderson Frank recently shared results of its latest survey with me. The study, which was conducted between January and April 2018, surveyed 1,143 NetSuite professionals, analyzed over 10,000 data points, and surfaced some interesting results in terms of the levels and types of activity NetSuite consultants a...
Why Business As Usual is No Longer An Option
I originally delivered this presentation, Building a Foundation for Business Growth, which discusses why a “business as usual” approach is no longer an option, at recent Zoho One events. Seekin...
Making New Technology Work for Small Businesses: Intuit’s Blockchain Vision
Technology is changing how everything gets done—from how we communicate to how we shop to how we drive. Technology is also transforming how business gets done—and the implication is clear: technology can be the key to help you power your prosperity. But the constant wave of new technologies can be overwhelming for small businesses to understand, let alone keep up with. I...