Small business adoption of technology-based solutions rarely keeps pace with the expectations of vendors, analysts and pundits. When it comes adoption of digital marketing and social media tools, however, small business adoption is fast and furious. Recently, we (Hurwitz & Associates) conducted a survey sponsored by email marketing vendor
Tag: Small Business
PDFSalesLeads-A Clever Solution to the Pesky .PDF Problem
In our industry, vendors spend a lot of time and money developing white papers to educate prospects about new technologies. White papers that are well-researched and clearly written can help explain the value of new or complex solutions to the audiences that can potentially benefit from them. Of course, vendors also want to generate qualified sales leads from their white papers. But when it c...
Workingpoint’s New Twist on SaaS Pricing for Small Businesses
In a post earlier this month, I raised the issue that SaaS vendors targeting small businesses need to start experimenting with different pricing options if they want to create a true volume market for their solutions (Prescription for Subscription Fatigue? Time for New ...
FinancialForce: A New Force in Cloud-based Accounting
Last week, Unit 4 Aggresso, parent company of CODA, announced that it has teamed up with Salesforce.com to launch FinancialForce.com. FinancialForce.com is actually Coda2Go, the cloud based accounting application that CODA built from the ground up on the Force.com platform, and sold through AppExchange. The deal pushes FinancialForce into the spotlight as a poster child for Force.com, and under...
What are Managed Services, and Why Should You Care?
(Originally published in Small Business Computing, September 25, 2009) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabulary is often confusing and complicated, and insiders often add...
Interest in Social Media among Small Businesses Correlates to Number of Years they have been in Business
Related insight to my recent blog Small Businesses interest in Social Media increasing rapidly , related to the Number of Years a small business has been in existence. See figure below:
Prescription for Subscription Fatigue? Time for New SaaS Pricing Models
As an analyst that’s covered the software-as-service (SaaS) market since 1999, I am briefed by vendors introducing new subscription services into the market on a regular basis. Many of these solutions provide small businesses with real solutions to real problems—whether helping you market your business, keep your books, manage projects or pay your bills (just to mention few). In many ways, SaaS...
What is a Thin Client, and Why Should You Care?
(Originally published in Small Business Computing, August 27, 2009) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabulary is often confusing and complicated, and insiders often add to...
What is Unified Communications, and Why Should You Care?
(Originally published in Small Business Computing, July 27, 2009) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabulary is often confusing and complicated, and ins...
What’s a Business App Appliance, and Why Should You Care?
(Originally published June 18, 2009 in Small Business Computing) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabulary is often confusing and complicated, and insiders often add to the confusion by over...