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Author: Laurie McCabe
As Machines Get Smarter, How Will the Way We Live and Work Change? Part 1: Key Technology Drivers
You don’t need to be a genius to figure out that machines are getting smarter. Every day, we ...
Blue-9 Climbs to Success With SAP Anywhere
Growing revenues and attracting new customers are the top business goals for small wholesale distributors and retailers. But, in the age of the empowered buyer, these goals are getting more difficult to achieve...
Ready, Set, Grow: Getting the Tech Expertise Small Businesses Need
From job creation to innovation, small businesses have a big footprint in the U.S. economy. According to the U.S. Small Business Administration, small businesses constitute 99.7% of U.S. businesses and employ 48% of the private workforce. As important, small businesses fuel innovation, generating 16 times more patents per employee than large companies. Small Businesses Need Technolog...
Infusionsoft Spotlight, Part Two: Bite-Size Marketing Campaigns for Small Businesses
This is the second post in a two-part series featuring my conversation with Terry Hicks, Chief Operating Officer at Infusionsoft. We chatted at ICON17, Infusionsoft’s annual user conference. In this post, we talk about Infusionsoft Propel, Infusionsoft’s new solution, which allows small businesses to set up bite-size automated marketing campaigns in just a few minutes. In the fi...
Infusionsoft Spotlight, Part One: Simplifying Growth For Small Businesses
This is the first post in a two-part series featuring my conversation with Terry Hicks, Chief Operating Officer at Infusionsoft. We chatted at ICON17, Infusionsoft’s annual user conference. In this post, we discuss Infusionsoft’s vision to help small businesses win and keep new customers with its customer engagement and marketing solution, and new capabilities that Infusionsoft is ...
Welcome to Wonderland: Dell EMC’s Virtual Ecosystem For Women Entrepreneurs
Unleashing a fire hose of announcements is the norm at vendor conferences, and Dell EMC World 2017 was no exception. This year’s announcements spanned a wide range of topics, from data center modernization to augmented and virtual reality, and from hybrid cloud to security. However, as a woman business owner, one announcement stood out for m...
Can Propel Take Infusionsoft—and Small Business Marketing—to the Next Level?
Founded in 2001, Infusionsoft has always focused on providing small businesses with 25 or fewer employees sales and marketing automation s...
Intuit: Big Plans for Helping Small Business Work Smarter
Even though I have tracked Intuit for at least 15 years, I didn’t know that Intuit h...
Keep Calm—and Get Marketing Organization with Lately
Laurie: Today I’m talking with Kate Bradley Chernis, the CEO of Lately, which is a new company that helps businesses to consolidate and streamline marketing activities into more of a unified step-by-step playbook. Kate, before we get into what Lately does, can you tell me a little bit about yourself and the company?