Category: Social Business

Smarter Commerce for the Midmarket: An Interview with IBM’s Ron Kline

In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This is the third post in the series, which is a summarize transcript o...

Smarter Commerce for the Midmarket: An Interview with IBM’s Ron Kline

Here’s an edited transcript of the podcast series that Brent Leary of CRM Essentials and Sanjeev Aggarwal, of SMB Group recorded with Ron Kline, director of marketing for IBM’s midmarket division, about IBM’s Smarter Commerce solutions for SMBs. If you’d like to listen to the recorded podcast series, select below. [soundcloud url="https://a...

Becoming a Smarter Customer

—by Brent Leary, CRM Essentials, in partnership with SMB Group I recently bought a new video camera—a Panasonic AG-HMC150. This was a pretty significant purchase for me because it represents a step up into the semi-pro leagues, as I’m planning to do some documentary style programs. I kicked off my buying process with two things: a question and a search. I posed a question to my f...