Salesforce’s SMB strategy has evolved steadily over the past three years. The company’s 2025 announcements, including enhancements to Starter Suite and Pro Suite, and the introduction of Free Suite are the latest stages in a multi-year effort to simplify adoption, embed AI into daily workflows, and create a clearer on-ramp for small and medium businesses […]
Category: Pro Suite
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Salesforce Expands Starter CRM Horizons
In August 2023, Salesforce launched Salesforce Starter, a new CRM solution tailored for businesses lacking CRM expertise. This platform simplifies the process of trying, buying, and deriving value from Salesforce’s CRM solutions. As discussed in this post, Salesforce Starter is designed for small and medium businesses (SMBs) with limited CRM experience. Since its launch, Starter […]