SMB Group
The SMB Group focuses exclusively on researching and analyzing the highly fragmented “SMB market”—which is comprised of many smaller, more discrete markets. Our collaborative and pragmatic, actionable research approach provides you with insights and recommendations you need to capitalize on shifting market requirements and trends, and create successful strategies and go-to-market outcomes. Read more …
Introducing the SMB Readiness Grid
The SMB Readiness Grid is a graphical representation of solutions for the small and medium business segment for a specific solutions area. It represents market conditions at the time of development of the report.
Vendors are selected based on SMB market presence and fit. We assess vendors based on a specific set of criteria and weighting of each of the criteria listed below:
Company: Current/Future Strategy, Financial Stability, Growth, Mid-Market Installed Base, Customer Comments
Solutions: Functionality/Breadth of Products, Delivery Options, Integration Capabilities, Service and Support, Ease of Use
Marketing: Distribution Channels, Free Trial, Pricing Transparency, Marketing Outreach
SMB Readiness Grid: CPM Solutions
CPM Solutions Grid from a recently released report Corporate Performance Solutions for Mid-Market Enterprises
SMB Education Series
Technology and technical terms are often confusing and complicated, and insiders often add to the confusion by over-complicating things. To help bring clarity to the confusion, Laurie McCabe demystifies technology trends in plain English, and then discuss why they they may matter to you.
Routes to the SMB Market: Opportunities and Challenges for Technology Solutions Vendors
The SMB Group’s latest report, 2010 Small and Medium Businesses Routes to Market Study, is now available. The study analyzes the technology solution and services decision making cycle, including needs identification, general information sources, individual advisors, key selection criteria and purchase channels. Among other things, the study reveals SMBs’ often find it tough to figure out what solutions will help them. Newer channels, such as application marketplaces and social media are taking off as key sources for information and guidance as SMBs try to get better insights before they purchase. For details about content, methodology and pricing, click here.
• SMB Business Outlook and Plans to Invest in Technology Solutions and Services
• Social Media: Shaking up the Way Small Businesses Evaluate and Purchase Technology Solutions and Services
SMB Group Newsletter
SMB Group Recent Press Coverage
Recently completed studies by the SMB Group analysts
SMB SpotLight – VideoCasts
Read our Top 10 SMB Predictions for 2010 for our views on game-changers in the SMB market.
