Dell’s Boston Think Tank: Big Ideas for Small Business

March 7th, 2013

Earlier this week I had the opportunity to participate in Dell’s Boston Think Tank for Entrepreneurs and Small Businesses (#smallbizboston) at the Cambridge Innovation Center. Dell billed the session as a chance for business owners, startups and others to come … Continue reading

Can IBM Make the Social Business Connection with SMBs–and Does it Need To?

February 4th, 2013

After 20 years, IBM has transformed its Lotusphere user conference into IBM Connect. This evolution has been in the making since IBM introduced its vision of “social business” a few years ago. During this time, IBM has added to its … Continue reading

Today’s SMB Social Media Market Creates Opportunities for Tomorrow

August 6th, 2012

SMB businesses are increasing their adoption of social media solutions year over year–rising from 44% to 53% in small business (1-99 employees) and 52% to 63% in medium business (100-999 employees). But what business functions are SMBs using social media … Continue reading

Solving the SMB Social Media Marketing Conundrum

July 30th, 2012

The SMB Group’s latest survey, 2012 Small and Medium Social Business Study, examines how and why small and medium businesses (SMB) are using social media in their businesses today. The study also provides trending analysis based on comparison with SMB … Continue reading

My Love-Hate Relationship With Twitter

November 12th, 2011

If you’re in the IT industry, tweeting has probably become a regular part of your day, like brushing your teeth. I know it has for me, as an industry analyst and researcher. But, since joining the Twitterverse in 2008, I’ve … Continue reading

Is Salesforce.com Outgrowing SMBs?

September 7th, 2011

Salesforce.com’s Marc Benioff is a great visionary with a big appetite for change. From packaged software to the cloud, from CRM to platform-as-a-service, he’s painted a color by number picture for businesses to emulate. But does his latest work, “the … Continue reading

Reflections on Dreamforce 2011: Now the Cloud Can Ride the Waves

September 6th, 2011

This year, Salesforce.com’s Dreamforce event–with a record-setting 45,000 attendees–got me thinking about the early days before the cloud was the cloud, how far its come, and how perfectly poised it is to ride the waves now driving technology adoption–mobile and … Continue reading

6 Tips to Maximize Twitter Event Hashtags

August 31st, 2011

Originally published in Small Business Computing, 8-29-11. Recently, a client asked me for some tips about how to get the maximum mileage out of Twitter event hashtags. Creating Twitter hashtags for your business events is a great way to multiply … Continue reading

Recap of Joint Social Business Webinar with Radian6 and CRM Essentials

August 10th, 2011

Today I had the pleasure of joining David Alston from Radian6 and the legendary Brent Leary of CRM Essentials for a webinar live from CRM Evolution. We had a lively conversation about some of the key social business findings that … Continue reading

Is Your Business Suffering from Social Media Denial?

June 23rd, 2011

Kevin Casey, intrepid journalist for InformationWeek, rang me up this week for input on his article, “Do Nonsocial SMBs Know Something We Don’t?” In the article, Kevin’s ponders whether SMBs that haven’t bought into social media have good reasons to … Continue reading